JP Morgan 摩根大通中国电商发展现状研究

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Top-10 Trends in China eCommerce ......................................3
Investment Summary ...............................................................4
China eCommerce Overview ...................................................5
Gold Diggers & Shovel Sellers................................................................................8
Growth Drivers .....................................................................................................12
C2C ..........................................................................................15
Taobao.....................................................................................15
How Taobao Makes Money? .................................................................................15
Revenue Profile.....................................................................................................20
Alibaba Group Profile ...........................................................................................21
Tencent Paipai ......................................................................................................22
B2C ..........................................................................................23
B2C Marketplace ..................................................................................................28
Comprehensive B2C Retailers (sell direct + marketplace) ......................................30
Vertical B2C Retailers...........................................................................................33
Branded Retailers – Online/Offline........................................................................34
B2B ..........................................................................................39
Logistics..................................................................................41
Warehousing.........................................................................................................41
Couriers ................................................................................................................44
Payment ..................................................................................45

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关键词：JP Morgan Morgan morga 发展现状 摩根大通 摩根大通 中国 电商

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