Faulty reasoning arising from basic statistical, information processing, or memory errors.
Easily to be correctedand can be moderated(i.e., recognizingand attempting to reduce or even eliminate the impact of a bias) with better education, information or advice.
Emotional Biases
Not related to conscious thought but arising from feelings, impulses or intuition.
Difficult to overcomeand have to be adapted(i.e., acceptingand adjusting based on the impact of a bias).
•Both may cause decisions to deviate from the assumed rational decisions
of traditional finance.
•Specific biases may seem to have both cognitive and emotional aspects.
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