[教学资源] 市场管理资料 [推广有奖]

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krxcc 发表于 2013-10-21 12:46:57 |AI写论文

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MM FOR SUSTAINABILITYr.zip (356.66 KB, 需要: 3 个论坛币) 本附件包括：
MM CH 1 SUSTAINABILITY MANAGEMENT.docx
MM CH 10 BRAND BUILDING AND BRAND MANAGEMENT.doc
MM CH 11 PRODUCT STRATEGY.doc
MM CH 12 PRICING STRATEGY.doc
MM CH 13 STRATEGIC PLACING OR DISTRIBUTION.doc
MM CH 14 PROMOTION STRATEGY.doc
MM CH 15 ENTERING FOREIGN MARKETS.doc
MM CH 16 GMA AND ASEAN MARKETS.doc
MM CH 17 GLOBALIZATION AND THE GLOBAL MARKETPLACE.doc
MM CH 2 MARKETING CONCEPTS.doc
MM CH 3 MARKETING ENVIRONMENT ANALYSIS.doc
MM CH 4 STRATEGIC PLANNING FOR MARKETING.doc
MM CH 5 CUSTOMER VALUE, CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND CUSTOMER RELATIONSHIP MANAGEMENT.doc
MM CH 6 CONSUMER MARKETS AND CONSUMER BEHAVIR.doc
MM CH 7 BUSINESS MARKETS AND BUSINESS PRODUCTS.doc
MM CH 8 GOVERNMENT AND NON-GOVERNMENT ORGANIZATIONS MARKETS.doc
MM CH 9 SEGMENTATION, TARGETING, AND POSITIONING.doc
MM REFERENCES.doc