MKTG 7e Charles W. Lamb 最新第七版 PDF版

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发表于 2014-2-2 10:41:08 |AI写论文

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Publication Date: February 7, 2013 | ISBN-10: 1285091868 | ISBN-13: 978-1285091860 | Edition: 7
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.