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2014年发展趋势预测_ 电视与视频（2014 Trends to Watch-TV and Video） .pdf
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Contents
1 SUMMARY Catalyst Ovum view Key messages
2 TRADITIONAL, SUBSCRIPTION-BASED PAY-TV WILL REMAIN A GROWTH BUSINESS Subscription TV is here to stay User experience is becoming a key point of differentiation, with discovery playing a central role
3 OPERATORS WILL REMAIN COMMITTED TO THE STB AS THE CONTROL POINT WITHIN THE HOME Operators will experiment, but will not fully commit to ditching the STB However, expect a wide range of STB alternatives
4 OTT VIDEO PLAYERS WILL INCREASINGLY EMULATE ASPECTS OF THE TRADITIONAL PAY-TV OPERATOR MODEL Traditional and non-traditional players are coming closer together OTT is forcing changes in traditional pay-TV packaging
5 TRADITIONAL TV WILL LOOK TO THE WEB FOR INNOVATION AND RELEVANCE Companion apps will drive advertising opportunities, with social discovery playing a growing role Web-based advertising and analytics will permeate the traditional TV value chain
6 HIGH CE COSTS AND A LACK OF CONTENT WILL MEAN THAT UHD HAS ONLY A NICHE ROLE FOR THE TIME BEING Sport will not be enough to drive mass-market adoption
7 RECOMMENDATIONS
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