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Title:	Branding Unbound
Author(s):	Kristin M. McGillicuddy, (Pet Food Experts Inc., Cumberland, Rhode Island, USA)
Citation:	Kristin M. McGillicuddy, (2007) "Branding Unbound", Journal of Product & Brand Management, Vol. 16 Iss: 2, pp.156 - 156
Keywords:	Brand management, Marketing, Mobile communication systems
Publisher:	Emerald Group Publishing Limited
Abstract:	This article has no abstract

http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=16&issue=2&articleid=1602862&show=html

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