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Title:	Marketing Lessons from the Grateful Dead
Author(s):	Charles McMellon, (Hofstra University, Hempstead, New York, USA)
Citation:	Charles McMellon, (2011) "Marketing Lessons from the Grateful Dead", Journal of Product & Brand Management, Vol. 20 Iss: 1, pp.86 - 86
Keywords:	Brand management, Customer relations, Marketing models
Publisher:	Emerald Group Publishing Limited
Abstract:	This article has no abstract

http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=20&issue=1&articleid=1911645&show=html

Title:	How Brands Grow: What Marketers Don't Know
Author(s):	Mark Glynn, (Auckland University of Technology, Auckland, New Zealand)
Citation:	Mark Glynn, (2012) "How Brands Grow: What Marketers Don't Know", Journal of Product & Brand Management, Vol. 21 Iss: 2, pp.149 - 150
Keywords:	Brand name products, Branding, Management, Marketing
Publisher:	Emerald Group Publishing Limited

http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=21&issue=2&articleid=17026217&show=html

Title:	Luxury World: The Past, Present and Future of Luxury Brands
Author(s):	Natalina Zlatevska, (Bond University, Gold Coast, Australia)
Citation:	Natalina Zlatevska, (2011) "Luxury World: The Past, Present and Future of Luxury Brands", Journal of Product & Brand Management, Vol. 20 Iss: 5, pp.429 - 430
Keywords:	Brand management, Brands, Consumer marketing
Publisher:	Emerald Group Publishing Limited

http://www.emeraldinsight.com/journals.htm?articleid=1949017

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