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Title:	Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth
Author(s):	Colin Jevons, (Department of Marketing, Monash University, Melbourne, Australia)
Citation:	Colin Jevons, (2005) "Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth", Journal of Product & Brand Management, Vol. 14 Iss: 3, pp.213 - 213
Keywords:	Brand management, Marketing strategy
Publisher:	Emerald Group Publishing Limited

http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=14&issue=3&articleid=1508971&show=html

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