中国酒类市场分析报告2006

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Contents
INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary ..............................................................................................................................................1
Other Access Asia Reports of Possible Interest..............................................................................................2
Glossary....................................................................................................................................................................3
Free Monthly Online Newsletter and Editorials ............................................................................................5
1 CHINA’S ALCOHOLIC DRINKS MARKET........................................................6
Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of
Statistics................................................................................................................................................................6
1.1 Overview............................................................................................................................................................8
1.2 China’s Total Food & Beverage Market ................................................................................................10
1.2.1 Total Food Market: Total Value Trends..............................................................................................10
Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT
CATEGORY, 2000-2006* ................................................................................................................................ 10
1.2.2 Total Food Market: Urban Value Trends ............................................................................................11
Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT
CATEGORY, 2000-2006* ................................................................................................................................ 11
1.2.3 Total Food Market: Rural Value Trends..............................................................................................12
Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR
PRODUCT CATEGORY, 2000-2006*..........................................................................................................12
1.3 China’s Alcoholic Drinks Market.............................................................................................................13
1.3.1 China’s Alcoholic Drinks Market: Total Market Size .......................................................................13
Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR
ALCOHOLIC DRINKS IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN
CHINA, 2000-2006.............................................................................................................................................15
1.3.2 China’s Alcoholic Drinks Market: Total Market Retail/HoReCa Split..........................................15
Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND
HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006..........................................................16
1.3.3 China’s Alcoholic Drinks Market: Total Market Growth.................................................................16
Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL
AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006...............................................17
1.3.4 China’s Alcoholic Drinks Market: Per Capita Consumption...........................................................17
Table 1.7 PER CAPITA CONSUMER MARKET FOR ALCOHOLIC DRINKS IN CHINA,
2000-2006 .........................................................................................................................................................18
1.3.5 China’s Alcoholic Drinks Market: Food & Alcoholic Drinks Market Significance....................19

Table 1.8 SPIRITS SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS
RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006..................................19
1.4 Regional Markets .........................................................................................................................................20
1.4.1 Regional Markets: Provincial Values...................................................................................................20
Table 1.9 ALCOHOLIC DRINKS CURRENT TOTAL MARKET VALUE BY PROVINCE
IN CHINA, 2000-2006.......................................................................................................................................20
1.4.2 Regional Markets: Provincial Value Shares & Growth ....................................................................21
Table 1.10 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS
CURRENT SALES VALUE BY PROVINCE IN CHINA, 2006............................................................21
1.4.3 Regional Markets: Provincial Per Capita Spend ................................................................................22
Table 1.11 PER CAPITA SPENDING ON ALCOHOLIC DRINKS BY PROVINCE IN
CHINA, 2000-2006.............................................................................................................................................22
1.4.4 Regional Markets: Provincia l Volumes ...............................................................................................23
Table 1.12 ALCOHOLIC DRINKS MARKET VOLUME BY PROVINCE IN CHINA, 2000-
2006 ....................................................................................................................................................23
1.4.5 Regional Markets: Provincial Volume Shares & Growth.................................................................24
Table 1.13 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS SALES
VOLUME BY PROVINCE IN CHINA, 2006 .............................................................................................24
1.4.6 Regional Markets: Provincial Per Capita Volume Consumption....................................................25
Table 1.14 PER CAPITA VOLUME CONSUMPTION OF ALCOHOLIC DRINKS BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................25
1.5 Retail Sector Breakdown ............................................................................................................................26
1.5.1 Retail Sector Breakdown: Sector Values & Volumes .......................................................................26
Table 1.15 THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY SECTOR
IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006................................................27
1.5.2 Retail Sector Breakdown: Sector Shares .............................................................................................27
Table 1.16 % BREAKDOWN OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC
DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006....................................................27
1.5.3 Retail Sector Breakdown: Annual Growth Rates...............................................................................28
Table 1.17 % ANNUAL GROWTH OF THE TOTAL RETAIL MARKET FOR
ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006 28
1.6 HoReCa Sector Breakdown .......................................................................................................................28
1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes ..................................................................28
Table 1.18 THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS BY SECTOR
IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006................................................29
1.6.2 HoReCa Sector Breakdown: Sector Shares.........................................................................................29
Table 1.19 % BREAKDOWN OF THE TOTAL HORECA MARKET FOR ALCOHOLIC
DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006....................................................29
1.6.3 HoReCa Sector Breakdown: Annual Growth Rates ..........................................................................29
Table 1.20 % ANNUAL GROWTH OF THE TOTAL HORECA MARKET FOR
ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006 29
1.7 Total Consumer Market Sector Breakdown .........................................................................................30

1.7.1 Total Consumer Market Sector Breakdown: Sector Values & Volumes .......................................30
Table 1.21 THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS BY
SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006 ............................30
1.7.2 Total Consumer Market Sector Breakdown: Sector Shares .............................................................31
Table 1.22 % BREAKDOWN OF THE TOTAL CONSUMER MARKET FOR
ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006........................31
1.7.3 Total Consumer Market Sector Breakdown: Annual Growth Rates...............................................31
Table 1.23 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET FOR
ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006 31
1.8 Urban & Rural Sales of Spirits in China................................................................................................32
1.8.1 Urban & Rural Market: Total Sales ......................................................................................................32
Table 1.24 THE CURRENT VALUE TOTAL RETAIL MARKET FOR ALCOHOLIC
DRINKS BY URBAN & RURAL SALES IN CHINA, 2000-2006.........................................................32
1.8.2 Urban & Rural Market: Growth Rates .................................................................................................32
Table 1.25 % GROWTH OF THE CURRENT VALUE TOTAL RETAIL MARKET FOR
SPIRITS BY URBAN & RURAL MARKETS IN CHINA, 2000-2006................................................33
1.9 Market Shares...............................................................................................................................................34
1.9.1 Market Shares: Leading Company Spirits Market Shares ................................................................34
Table 1.26 LEADING SPIRITS DISTILLERS IN CHINA BY REVENUES, 2001-2004......34
1.9.2 Market Shares: Leading Company Rice Wine Market Shares.........................................................34
Table 1.27 LEADING RICE WINE DISTILLERS IN CHINA BY REVENUES, 2001-200434
1.9.3 Market Shares: Leading Company Beer Industry Shares.................................................................34
Table 1.28 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER
MANUFACTURERS, 2001-2004 ....................................................................................................................35
1.9.4 Market Shares: Brand Shares.................................................................................................................35
Table 1.29 LEADING COMPANY BRAND SHARES OF NATIONAL RETAIL SALES IN
CHINA, 1998-2004.............................................................................................................................................36
1.9.5 Market Shares: Leading Winery Revenues.........................................................................................36
Table 1.30 CHINA’S LEADING WINERIES BY REVENUES, 2002-2004...............................37
Table 1.31 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004...................38
1.10 Prices .............................................................................................................................................................39
1.10.1 Prices: Retail Price Indices ..................................................................................................................39
Table 1.32 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005................................39
1.10.2 Prices: Average Spirits Unit Values ...................................................................................................40
Table 1.33 AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA,
2000-2006 ....................................................................................................................................................40
1.10.3 Prices: Average Spirits Unit Value Growth Rates ...........................................................................40
Table 1.34 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF SPIRITS
BY SECTOR IN CHINA, 2000-2006..............................................................................................................40
1.10.4 Prices: Average Beer Unit Values ......................................................................................................40

Table 1.35 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-
2006 ....................................................................................................................................................40
1.10.5 Prices: Average Beer Unit Value Growth Rates ..............................................................................41
Table 1.36 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY
SECTOR IN CHINA, 2000-2006.....................................................................................................................41
1.10.6 Prices: Average Wine Unit Values .....................................................................................................41
Table 1.37 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-
2006 ....................................................................................................................................................41
1.10.7 Prices: Average Wine Unit Value Growth Rates .............................................................................41
Table 1.38 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF WINE BY
SECTOR IN CHINA, 2000-2006.....................................................................................................................41
1.10.8 Prices: Average Spirits Regional Unit Prices ...................................................................................42
Table 1.39 AVERAGE LOCAL CURRENCY RETAIL PRICES OF SPIRITS BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................42
1.10.9 Prices: Average Regional Spirits Unit Price Growth ......................................................................43
Table 1.40 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF SPIRITS BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................43
1.10.10 Prices: Average Regional Beer Unit Prices ....................................................................................44
Table 1.41 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE
IN CHINA, 2000-2006.......................................................................................................................................44
1.10.11 Prices: Average Regional Beer Unit Price Growth .......................................................................45
Table 1.42 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................45
1.10.12 Prices: Average Regional Wine Unit Prices ...................................................................................46
Table 1.43 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE
IN CHINA, 2000-2006.......................................................................................................................................46
1.10.13 Prices: Average Regional Wine Unit Price Growth ......................................................................47
Table 1.44 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................47
1.11 Outlook .........................................................................................................................................................48
1.11.1 Outlook: Forecast Trends.....................................................................................................................48
1.11.2 Outlook: Total Market Size In Va lue Terms ....................................................................................48
Table 1.45 FORECAST TOTAL CONSUMER MARKET VALUE FOR ALCOHOLIC
DRINKS IN CHINA, 2007-2011......................................................................................................................49
1.11.3 Outlook: Total Volume Market Size ..................................................................................................49
Table 1.46 FORECAST TOTAL CONSUMER MARKET VOLUME FOR ALCOHOLIC
DRINKS IN CHINA, 2007-2011......................................................................................................................50
1.11.4 Outlook: Sector Values & Volumes ...................................................................................................50
Table 1.47 FORECAST CONSTANT 2006 VALUE & VOLUME TOTAL CONSUMER
MARKET SALES OF ALCOHOLIC DRINKS BY SECTOR IN CHINA, 2007-2011...................51
1.11.5 Outlook: Sector Breakdown.................................................................................................................51
Table 1.48 FORECAST % VALUE BREAKDOWN OF TOTAL CONSUMER
ALCOHOLIC DRINKS MARKET SALES BY SECTOR IN CHINA, 2007-2011..........................51
1.11.6 Outlook: Sector Growth .......................................................................................................................51

Table 1.49 FORECAST ANNUAL % VALUE TOTAL CONSUMER ALCOHOLIC
DRINKS MARKET SALES GROWTH BY SECTOR IN CHINA, 2007-2011................................. 51
1.12 Current Issues.............................................................................................................................................52
1.12.1 Current Issues: Legislation...................................................................................................................52
1.12.2 Current Issues: WTO Impact...............................................................................................................52
1.12.3 Current Issues: Food Safety.................................................................................................................54
1.12.4 Current Issues: Black Market ..............................................................................................................54
1.12.5 Current Issues: Organic Production....................................................................................................55
1.12.6 Current Issues: Genetically Modified (GM) Food...........................................................................56
2 MARKETING & DISTRIBUTION ....................................................................... 58
2.1 Marketing & Advertising...........................................................................................................................58
2.1.1 Marketing & Advertising: Overview....................................................................................................58
2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion.....................................59
2.2 Consumers......................................................................................................................................................61
2.2.1 Consumer Profile: Broad Consumer Trends.......................................................................................61
2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile ...................................................................62
2.2.3 Consumer Profile: Drinking Habits ......................................................................................................62
2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption .........................................................63
2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand....................................................63
2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns.....................................................................63
2.2.7 Consumers: Alcoholic Drinks Price Point...........................................................................................63
2.2.8 Consumers: Alcoholic Drinks Packaging............................................................................................64
2.2.9 Consumers: Alcoholic Drinks Seasonal Demand ..............................................................................64
2.3 Wholesale Distribution...............................................................................................................................65
2.3.1 Wholesale Distribution: Overview.......................................................................................................65
2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Dis tribution................................................65
2.3.3 Wholesale Distribution: State Organisations & Private Distributors..............................................66
2.3.4 Wholesale Distribution: State Organisations & Private Distributors..............................................67
2.3.5 Wholesale Distribution: Production Legislation ................................................................................68
2.3.6 Wholesale Distribution: Trading Legislation......................................................................................68
2.3.7 Wholesale Distribution: Vertical Integration......................................................................................68
2.3.8 Wholesale Distribution: The Black Market.........................................................................................68
2.3.9 Wholesale Distribution: Sales by Distribution Channel ...................................................................69
Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING
RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006............................69
2.3.10 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers .................................................69
Table 2.2 10 LEADING SPIRITS WHOLESALERS IN CHINA, 2003.........................................69
2.4 Retail Distribution .......................................................................................................................................70
Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET
TYPE, 2000-2006................................................................................................................................................70
3 SOURCES OF SUPPLY...................................................................................... 71
3.1 White Spirits Industry................................................................................................................................ 71
3.1.1 White Spirits Industry: Industry Manufacturers & Revenue............................................................71
Table 3.1 TOTAL NUMBER OF WHITE SPIRITS MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2006*..........................................................................................................72

3.1.2 White Spirits Industry: Revenue & Profit ...........................................................................................72
Table 3.2 WHITE SPIRITS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2004..72
3.1.3 White Spirits Industry: Regional Output Volume ..............................................................................73
Table 3.3 REGIONAL STATISTICS OF CHINA’S LEADING WHITE SPIRITS
MANUFACTURERS, 2004..............................................................................................................................73
3.2 Key White Spirits Manufacturers ............................................................................................................74
3.2.1 Key White Spirits Manufacturers: Key Statistics...............................................................................74
Table 3.4 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS
MANUFACTURERS, 2002..............................................................................................................................74
Table 3.5 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS
MANUFACTURERS, 2003..............................................................................................................................74
Table 3.6 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS
MANUFACTURERS, 2004..............................................................................................................................74
3.2.2 Key White Spirits Manufacturers: Industry Revenue Shares...........................................................75
Table 3.7 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.......................................................................................................................75
Table 3.8 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.......................................................................................................................75
Table 3.9 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.......................................................................................................................75
3.2.3 Key White Spirits Manufacturers: Industry Profit Shares ................................................................76
Table 3.10 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002...........................................................................................................................76
Table 3.11 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003...........................................................................................................................76
Table 3.12 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004...........................................................................................................................76
3.2.4 Key White Spirits Manufacturers: Profitability..................................................................................77
Table 3.13 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’
PROFITABILITY, 2002...................................................................................................................................77
Table 3.14 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’
PROFITABILITY, 2003...................................................................................................................................77
Table 3.15 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’
PROFITABILITY, 2004...................................................................................................................................77
3.2.5 Key White Spirits Manufacturers: Revenue Per Employee .............................................................78
Table 3.16 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002...........................................................................................................78
Table 3.17 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003...........................................................................................................78

Table 3.18 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004...........................................................................................................78
3.3 Rice (Yellow) Wine Industry......................................................................................................................79
3.3.1 Rice Wine Industry: Industry Manufacturers & Revenue ................................................................79
Table 3.19 TOTAL NUMBER OF RICE WINE MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2006.............................................................................................................79
3.3.2 Rice Wine Industry: Industry Revenue & Profit ................................................................................79
Table 3.20 RICE WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006.........80
3.3.3 Rice Wine Industry: Regional Output Volume ...................................................................................80
Table 3.21 REGIONAL STATISTICS OF CHINA’S LEADING RICE WINE
MANUFACTURERS, 2004..............................................................................................................................80
3.4 Key Rice Wine Manufacturers..................................................................................................................81
3.4.1 Key Rice Wine Manufacturers: Key Statistics ...................................................................................81
Table 3.22 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE
MANUFACTURERS, 2002..............................................................................................................................81
Table 3.23 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE
MANUFACTURERS, 2003..............................................................................................................................81
Table 3.24 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE
MANUFACTURERS, 2004..............................................................................................................................81
3.4.2 Key Rice Wine Manufacturers: Industry Revenue Shares ...............................................................82
Table 3.25 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.......................................................................................................................82
Table 3.26 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.......................................................................................................................82
Table 3.27 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.......................................................................................................................82
3.4.3 Key Rice Wine Manufacturers: Industry Profit Shares .....................................................................83
Table 3.28 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002...........................................................................................................................83
Table 3.29 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003...........................................................................................................................83
Table 3.30 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004...........................................................................................................................83
3.4.4 Key Rice Wine Manufacturers: Profitability ......................................................................................84
Table 3.31 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY,
2002 ....................................................................................................................................................84
Table 3.32 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY,
2003 ....................................................................................................................................................84
Table 3.33 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY,
2004 ....................................................................................................................................................84
3.4.5 Key Rice Wine Manufacturers: Revenue Per Employee ..................................................................85

Table 3.34 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002...........................................................................................................85
Table 3.35 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003...........................................................................................................85
Table 3.36 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004...........................................................................................................85
3.5 Beer Industry................................................................................................................................................86
3.5.1 Beer Industry: Industry Manufacturers & Revenue...........................................................................86
Table 3.37 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY
REVENUES, 1995-2006*..................................................................................................................................86
3.5.2 Beer Industry: Industry Revenue & Profit ...........................................................................................86
Table 3.38 BEER INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*....................87
3.5.3 Beer Industry: Average Price Breakdown by Process Stage............................................................87
Table 3.39 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING
COST THROUGH TO FINAL RETAIL PRICE, 2004............................................................................88
3.5.4 Beer Industry: Regional Brewery Numbers ........................................................................................88
Table 3.40 TOTAL NUMBER OF BREWERIES BY PROVINCE IN CHINA, 2001-2006..89
3.5.5 Beer Industry: Regional Employee Numbers .....................................................................................89
Table 3.41 TOTAL NUMBER OF BEER MANUFACTURING EMPLOYEES BY
PROVINCE IN CHINA, 2001-2006...............................................................................................................90
3.5.6 Beer Industry: Regional Revenues........................................................................................................90
Table 3.42 TOTAL BEER MANUFACTURING INDUSTRY REVENUES BY PROVINCE
IN CHINA, 2001-2006.......................................................................................................................................91
3.5.7 Beer Industry: Regional Profits .............................................................................................................92
Table 3.43 TOTAL BEER MANUFACTURING INDUSTRY PROFITS BY PROVINCE IN
CHINA, 2001-2006.............................................................................................................................................92
3.5.8 Beer Industry: Regional Profitability ...................................................................................................93
Table 3.44 TOTAL BEER MANUFACTURING INDUSTRY PROFITABILITY BY
PROVINCE IN CHINA, 2001-2006...............................................................................................................93
3.5.9 Beer Industry: Regional Revenue Per Employee...............................................................................94
Table 3.45 TOTAL BEER MANUFACTURING INDUSTRY REVENUE PER EMPLOYEE
BY PROVINCE IN CHINA, 2001-2006 ........................................................................................................94
3.6 Key Beer Manufacturers............................................................................................................................95
3.6.1 Key Beer Manufacturers: Revenues.....................................................................................................95
Table 3.46 REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-200595
3.6.2 Key Beer Manufacturers: Industry Revenue Shares..........................................................................96
Table 3.47 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER
MANUFACTURERS, 2001-2005 ....................................................................................................................96
3.6.3 Key Beer Manufacturers: Profits...........................................................................................................96
Table 3.48 PROFITS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005 ....97
3.6.4 Key Beer Manufacturers: Industry Profit Shares ...............................................................................97

Table 3.49 % SHARE OF INDUSTRY PROFITS OF CHINA’S LEADING BEER
MANUFACTURERS, 2001-2005 ....................................................................................................................98
3.6.5 Key Beer Manufacturers: Assets...........................................................................................................98
Table 3.50 ASSETS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005.......98
3.6.6 Key Beer Manufacturers: Profitability.................................................................................................99
Table 3.51 PROFITABILITY OF CHINA’S LEADING BEER MANUFACTURERS, 2001-
2005 ....................................................................................................................................................99
3.6.7 Key Beer Manufacturers: Employees...................................................................................................99
Table 3.52 EMPLOYEE NUMBERS OF CHINA’S LEADING BEER MANUFACTURERS,
2001-2005 ..................................................................................................................................................100
3.6.8 Key Beer Manufacturers: Revenue Per Employee...........................................................................100
Table 3.53 REVENUES PER EMPLOYEES OF CHINA’S LEADING BEER
MANUFACTURERS, 2001-2005 ..................................................................................................................100
3.6.9 Key Beer Manufacturers: Volume Sales............................................................................................101
Table 3.54 VOLUME SALES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-
2004 ..................................................................................................................................................101
3.6.10 Key Beer Manufacturers: Volume Industry Sales Share ..............................................................102
Table 3.55 % SHARE OF INDUSTRY VOLUME SALES OF CHINA’S LEADING BEER
MANUFACTURERS, 2001-2004 ..................................................................................................................102
3.7 Grape Wine Industry................................................................................................................................103
3.7.1 Grape Wine Industry: China’s Wine Regions...................................................................................103
3.7.2 Grape Wine Industry: Industry Manufacturers & Revenue............................................................104
Table 3.56 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY
REVENUES, 1995-2006*................................................................................................................................105
3.7.3 Grape Wine Industry: Industry Revenue & Profit ...........................................................................105
Table 3.57 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006* .................106
3.7.4 Grape Wine Industry: Average Price Breakdown by Process Stage.............................................106
Table 3.58 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING
COST THROUGH TO FINAL RETAIL PRICE, 2004..........................................................................107
3.7.5 Grape Wine Industry: Regional Winery Numbers ...........................................................................108
Table 3.59 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004....108
3.7.6 Grape Wine Industry: Regional Employee Numbers ......................................................................109
Table 3.60 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA,
2002-2004 ..................................................................................................................................................109
Table 3.61 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN
CHINA, 2002-2004...........................................................................................................................................110
3.7.7 Grape Wine Industry: Regional Revenues ........................................................................................110
Table 3.62 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004
..................................................................................................................................................111
Table 3.63 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004....112
3.7.8 Grape Wine Industry: Regional Profits..............................................................................................113

Table 3.64 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004.....
..................................................................................................................................................113
Table 3.65 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004 .........114
3.7.9 Grape Wine Industry: Regional Profitability ....................................................................................114
Table 3.66 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA,
2002-2004 ..................................................................................................................................................115
3.7.10 Grape Wine Industry: Regional Revenue Per Employee..............................................................115
Table 3.67 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE
IN CHINA, 2002-2004.....................................................................................................................................116
3.7.11 Grape Wine Industry: Regional Profit Per Employee...................................................................117
Table 3.68 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN
CHINA, 2002-2004...........................................................................................................................................117
3.8 Key Grape Wine Manufacturers ............................................................................................................118
3.8.1 Key Grape Wine Manufacturers: Revenues......................................................................................118
Table 3.69 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2002............................................................................................................................118
Table 3.70 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2003............................................................................................................................118
Table 3.71 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2004............................................................................................................................119
3.8.2 Key Grape Wine Manufacturers: Industry Revenue Shares...........................................................119
Table 3.72 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.....................................................................................................................119
Table 3.73 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.....................................................................................................................120
Table 3.74 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.....................................................................................................................120
3.8.3 Key Grape Wine Manufacturers: Profits ...........................................................................................121
Table 3.75 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002..........................................................................................................................121
Table 3.76 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003..........................................................................................................................121
Table 3.77 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004..........................................................................................................................122
3.8.4 Key Grape Wine Manufacturers: Industry Profit Shares ................................................................122
Table 3.78 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2002 ..................................................................................................................................................122
Table 3.79 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2003 ..................................................................................................................................................123
Table 3.80 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2004 ..................................................................................................................................................123

3.8.5 Key Grape Wine Manufacturers: Revenue Per Employee .............................................................124
Table 3.81 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002.........................................................................................................124
Table 3.82 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003.........................................................................................................124
Table 3.83 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004.........................................................................................................125
3.9 Fruit Wine Industry ..................................................................................................................................126
3.9.1 Fruit Wine Industry: Industry Manufacturers & Revenue..............................................................126
Table 3.84 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2006*........................................................................................................126
3.9.2 Fruit Wine Industry: Industry Revenue & Profit ..............................................................................126
Table 3.85 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*..127
3.9.3 Fruit Wine Industry: Regional Output Volume ................................................................................127
Table 3.86 REGIONAL STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2004............................................................................................................................127
3.10 Key Fruit Wine Manufacturers ............................................................................................................128
3.10.1 Key Fruit Wine Manufacturers: Key Statistics...............................................................................128
Table 3.87 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2002............................................................................................................................128
Table 3.88 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2003............................................................................................................................128
Table 3.89 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2004............................................................................................................................128
3.10.2 Key Fruit Wine Manufacturers: Industry Revenue Shares...........................................................129
Table 3.90 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.....................................................................................................................129
Table 3.91 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.....................................................................................................................129
Table 3.92 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.....................................................................................................................129
3.10.3 Key Fruit Wine Manufacturers: Industry Profit Shares ................................................................130
Table 3.93 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002..........................................................................................................................130
Table 3.94 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003..........................................................................................................................130
Table 3.95 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004..........................................................................................................................130
3.10.4 Key Fruit Wine Manufacturers: Profitability..................................................................................131

Table 3.96 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2002 ..................................................................................................................................................131
Table 3.97 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2003 ..................................................................................................................................................131
Table 3.98 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2004 ..................................................................................................................................................131
3.10.5 Key Fruit Wine Manufacturers: Revenue Per Employee .............................................................132
Table 3.99 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002.........................................................................................................132
Table 3.100 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003.........................................................................................................132
Table 3.101 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004.........................................................................................................132
3.10.6 Fruit Wine: Key Trends in the Fruit Wine Market ........................................................................133
3.10.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers .......................................................133
3.10.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption.........................................134
3.11 Imports .......................................................................................................................................................135
3.11.1 Imports: Spirits Value & Volume .....................................................................................................135
Table 3.102 IMPORT VALUE & VOLUME OF SPIRITS INTO CHINA, 2000-2006...........135
3.11.2 Imports: Spirits Imports Significance ..............................................................................................135
Table 3.103 IMPORTS AS A % OF TOTAL VOLUME SPIRITS CONSUMPTION IN
CHINA, 2000-2006...........................................................................................................................................135
3.11.3 Imports: Beer Value ............................................................................................................................135
Table 3.104 CHINA BEER IMPORT VALUE AND GROWTH, 2000-2006*...........................135
3.11.4 Imports: Beer Volume ........................................................................................................................136
Table 3.105 CHINA BEER IMPORT VOLUME AND GROWTH, 2000-2006* ......................136
3.11.5 Imports: Beer Average Unit Value...................................................................................................136
Table 3.106 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2000-2006*.....................136
3.11.6 Imports: Beer Significance.................................................................................................................136
Table 3.107 CHINA BEER IMPORTS AS A % OF TOTAL BEER CONSUMPTION AND
EXPENDITURE, 2000-2006*.........................................................................................................................136
3.11.7 Imports: Wine Value..........................................................................................................................136
Table 3.108 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*.......................................137
3.11.8 Imports: Wine Volume .......................................................................................................................137
Table 3.109 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*...................................137
3.11.9 Imports: Wine Significance ...............................................................................................................137
Table 3.110 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA,
2000-2006* ..................................................................................................................................................137
3.12 Exports........................................................................................................................................................138
3.12.1 Exports: Spirits Value & Volume .....................................................................................................138
Table 3.111 EXPORT VALUE & VOLUME OF SPIRITS FROM CHINA, 2000-2006........138

3.12.2 Exports: Spirits Significance .............................................................................................................138
Table 3.112 EXPORTS AS A % OF DOMESTIC SPIRITS OUTPUT IN CHINA, 2000-2006...
..................................................................................................................................................138
3.12.3 Exports: Beer Value ............................................................................................................................138
Table 3.113 CHINA BEER EXPORT VALUE AND GROWTH, 2000-2006*..........................138
3.12.4 Exports: Beer Volume ........................................................................................................................139
Table 3.114 CHINA BEER EXPORT VOLUME AND GROWTH, 2000-2006*......................139
3.12.5 Exports: Beer Average Unit Value...................................................................................................139
Table 3.115 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2000-2006* .....................139
3.12.6 Exports: Beer Significance.................................................................................................................140
Table 3.116 CHINA BEER EXPORTS AS A % OF DOMESTIC OUTPUT, 2000-2006*.....140
3.12.7 Exports: Wine Value..........................................................................................................................140
Table 3.117 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*...................................140
3.12.8 Exports: Wine Volume .......................................................................................................................140
Table 3.118 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*..............................141
3.12.9 Exports: Wine Significance ...............................................................................................................141
Table 3.119 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006* .....
..................................................................................................................................................141
4 SWOT ANALYSIS ..............................................................................................142
4.1 Strengths.......................................................................................................................................................142
4.2 Weaknesses ..................................................................................................................................................143
4.3 Opportunities ..............................................................................................................................................144
4.4 Threats ..........................................................................................................................................................145
5 LEADING ALCOHOLIC DRINKS COMPANY PROFILES.........................146
5.1 Anheuser-Busch..........................................................................................................................................146
5.1.1 Anheuser-Busch: Company Details ....................................................................................................146
5.1.2 Anheuser-Busch: Company Background...........................................................................................146
Table 5.1 ANHEUSER-BUSCH: BUDWEISER’S POSITION IN THE GLOBAL BEER
BRAND TABLE BY VOLUME SALES, 2003..........................................................................................147
5.1.3 Anheuser-Busch: Anheuser-Busch International.............................................................................147
5.1.4 Anheuser-Busch: China-based Activities ..........................................................................................148
5.1.5 Anheuser-Busch: Financial Summary ................................................................................................149
Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2002-2005*......................................149
Table 5.3 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD.: FINANCIAL
RESULTS, 2002-2005*....................................................................................................................................150
Table 5.4 HARBIN BEER BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*....151

Table 5.5 HENAN JINXING BREWERY GROUP CO., LTD.: FINANCIAL RESULTS,
2002-2005* .......................................................................................................................................................152
5.1.6 Anheuser-Busch: Future Strategy.......................................................................................................152
5.2 Anhui Gujing Group Co., Ltd. ................................................................................................................153
5.2.1 Anhui Gujing Group: Company Details ............................................................................................153
5.2.2 Anhui Gujing Group: Company Background...................................................................................153
5.2.3 Anhui Gujing Group: Financial Results.............................................................................................154
Table 5.6 ANHUI GUJING GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*........154
5.3 Asia Pacific Breweries (APB)...................................................................................................................155
5.3.1 APB: Company Details .........................................................................................................................155
5.3.2 APB: Company Background................................................................................................................155
5.3.3 APB: Hainan..........................................................................................................................................156
5.3.4 APB: Shanghai......................................................................................................................................157
5.3.5 APB: Financial Results........................................................................................................................158
Table 5.7 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2002-2006*.....................158
5.3.7 APB: Future Strategy...........................................................................................................................158
5.4 Asahi Breweries Ltd..................................................................................................................................159
5.4.1 Asahi: Company Details .......................................................................................................................159
5.4.2 Asahi: Company Background..............................................................................................................159
5.4.3 Asahi: China-based Activities .............................................................................................................160
5.4.4 Asahi: Financial Summary ...................................................................................................................160
Table 5.8 ASAHI BREWERIES: FINANCIAL RESULTS, 2003-2005*.....................................160
Table 5.9 YANTAI BEER ASAHI CO., LTD.: FINANCIAL RESULTS, 2002-2005*............161
5.4.5 Asahi: Future Strategy ..........................................................................................................................161
5.5 Beijing Yanjing Brewing Group Corporation ....................................................................................162
5.5.1 Beijing Yanjing Brewing: Company Details ....................................................................................162
5.5.2 Beijing Yanjing Brewing: Company History....................................................................................162
Table 5.10 BEIJING YANJING BREWING GROUP CORPORATION: MAJOR
SHAREHOLDERS, 2004 ...............................................................................................................................162
5.5.3 Beijing Yanjing Brewing: Products and Brands...............................................................................163
Table 5.11 BEIJING YANJING BREWING GROUP CORP: PRODUCTS AND BRANDS,
2004 ..................................................................................................................................................163
5.5.4 Beijing Yanjing Brewing: Recent Developments ............................................................................163
5.5.5 Beijing Yanjing Brewing: Financial Results.....................................................................................164
Table 5.12 BEIJING YANJING BREWING GROUP CORPORATION: SALES BY CORE
PRODUCT SECTOR, 2005...........................................................................................................................164
Table 5.13 BEIJING YANJING BREWING GROUP CO., LTD.: FINANCIAL RESULTS,
2002-2005* ..................................................................................................................................................164
Table 5.14 YANJING BEER GUILIN LIQUANCO., LTD.: FINANCIAL RESULTS, 2002-
2005* ..................................................................................................................................................165
5.5.6 Beijing Yanjing Brewing: Future Strategy........................................................................................165
5.6 Carlsberg Beweries A/S.............................................................................................................................166
5.6.1 Carlsberg: Company Details ................................................................................................................166
5.6.2 Carlsberg: Company Background.......................................................................................................166

5.6.3 Carlsberg: China-based Activities ......................................................................................................167
5.6.4 Carlsberg: Financial Summary ............................................................................................................168
Table 5.15 CARLSBERG: FINANCIAL RESULTS, 2002-2005*...............................................168
5.6.5 Carlsberg: Future Strategy ...................................................................................................................168
5.7 CBR Brewing Company Inc. ...................................................................................................................169
5.7.1 CBR Brewing: Company Details ........................................................................................................169
5.7.2 CBR Brewing: Company Background...............................................................................................169
5.7.3 CBR Brewing: China-based Activities ..............................................................................................169
Table 5.16 BLUE RIBBON GROUP: MAJOR SUBSIDIARIES IN CHINA, 2003...............170
5.7.4 CBR Brewing: Breweries .....................................................................................................................171
5.7.5 CBR Brewing: Production ...................................................................................................................172
5.7.6 CBR Brewing: Marketing Operations................................................................................................172
5.7.7 CBR Brewing: Distribution .................................................................................................................173
5.7.8 CBR Brewing: Recent Developments................................................................................................174
5.7.9 CBR Brewing: Financial Results ........................................................................................................175
Table 5.17 CBR BREWING: SALES RESULTS BY OPERATIONS, 2000-2002.................176
Table 5.18 CBR BREWING: FINANCIAL RESULTS, 1999-2002*..........................................177
Table 5.19 JI’NAN NOBLE CO., LTD.: FINANCIAL RESULTS, 2002-2005*.....................177
5.7.10 CBR Brewing: Future Strategies.......................................................................................................177
5.8 China Kweichow Moutai Distillery Co., Ltd. ......................................................................................178
5.8.1 China Kweichow Moutai Distillery: Company Details ..................................................................178
5.8.2 China Kwe ichow Moutai Distillery: History ....................................................................................178
5.8.3 China Kweichow Moutai Distillery: Products..................................................................................178
5.8.4 China Kweichow Moutai Distillery: Financial Results...................................................................178
Table 5.20 CHINA KWEICHOW MOUTAI DISTILLERY CO., LTD.: FINANCIAL
RESULTS, 2003-2005*....................................................................................................................................179
5.9 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)...........180
5.9.1 COFCO: Company Details ..................................................................................................................180
5.9.2 COFCO: Company Background .........................................................................................................181
5.9.3 COFCO: Company Divisions..............................................................................................................184
5.9.4 COFCO: Company Subsidiaries .........................................................................................................189
5.9.5 COFCO: Wineries ................................................................................................................................193
5.9.6 COFCO: Recent Developments ..........................................................................................................194
5.9.7 COFCO: Brand Strategies ....................................................................................................................194
5.9.8 COFCO: Financial Results...................................................................................................................195
Table 5.21 COFCO: BROAD FINANCIAL RESULTS, 2002-2005...........................................195
Table 5.22 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004...................................196
5.10 China Resources Enterprises, Ltd. (CRE) .........................................................................................197
5.10.1 CRE: Company Details ......................................................................................................................197
5.10.2 CRE: Company Background .............................................................................................................197
5.10.3 CRE: China Related Activities..........................................................................................................197
Table 5.23 CHINA RESOURCES ENTERPRISES: SALES VOLUME BY BREWERY,
YEAR-END 31 DEC., 2003............................................................................................................................199

Table 5.24 CHINA RESOURCES ENTERPRISES: MAJOR BREWERIES ACQUIRED IN
2004 ..................................................................................................................................................199
Table 5.25 CHINA RESOURCES ENTERPRISES: CR SNOW’S TOP 10 BRANDS, 2004.....
..................................................................................................................................................200
5.10.4 CRE: Financial Results.......................................................................................................................201
Table 5.26 CHINA RESOURCES ENTERPRISES: FINANCIAL RESULTS, 2002-2005*202
Table 5.27 CHINA RESOURCES ENTERPRISES: MARKET SHARE FOR KEY
REGIONS, 2004................................................................................................................................................202
5.10.5 CRE: China Resources (Shenyang) Snowflake ..............................................................................203
Table 5.28 CHINA RESOURCES (SHENYANG) SNOWFLAKE BREWERY COMPANY:
FINANCIAL RESULTS, 2002-2005*..........................................................................................................204
5.10.6 CRE: Sichuan Lanjian (Blue Sword) Group...................................................................................204
Table 5.29 BLUE SWORD GROUP: DIVISIONS & SUBSIDIARIES, 2003..........................205
Table 5.30 SICHUAN LANJIAN (BLUE SWORD) GROUP CO., LTD.: FINANCIAL
RESULTS, 2002-2005*....................................................................................................................................206
5.11 Diageo/Guinness.......................................................................................................................................207
5.11.1 Diageo/Guinness: Company Details ................................................................................................207
5.11.2 Diageo/Guinness: Company Background .......................................................................................207
5.11.3 Diageo/Guinness: China-Related Activities ...................................................................................208
5.11.4 Diageo/Guinness: Financial Results.................................................................................................208
Table 5.31 DIAGEO: FINANCIAL RESULTS, 2003-2006*........................................................208
5.12 Foster’s Brewing Group..........................................................................................................................209
5.12.1 Foster’s: Company Details .................................................................................................................209
5.12.2 Foster’s: Company Background........................................................................................................209
5.12.3 Foster’s: China-based Activities .......................................................................................................210
5.12.4 Foster’s: Financial Summary .............................................................................................................210
Table 5.32 FOSTER’S BREWING GROUP: FINANCIAL RESULTS, 2003-2006*............210
5.13 Fujian Yanjing Huiquan Brewing (Group) Inc................................................................................211
5.13.1 Fujian Yanjing Huiquan: Company Details ....................................................................................211
5.13.2 Fujian Yanjing Huiquan: Company Background...........................................................................211
5.13.3 Fujian Yanjing Huiquan: Financial Results ....................................................................................211
Table 5.33 FUJUIAN YANJING HUIQUAN BEER GROUP INC.: FINANCIAL RESULTS,
2002-2005* ..................................................................................................................................................212
5.14 Gansu Huangtai Wine-Marketing Industry Co., Ltd. ....................................................................213
5.14.1 Gansu Huangtai Wine-Marketing Industry: Company Details ....................................................213
5.14.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products .....................213
5.14.3 Gansu Huangtai Wine-Marketing Industry: Financial Results....................................................213
Table 5.34 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.:
FINANCIAL RESULTS, 2003-2005*..........................................................................................................214
5.15 Gansu Mogao Industrial Development Co., Ltd. .............................................................................215
5.15.1 Gansu Mogao Industrial Development: Company Details ...........................................................215
5.15.2 Gansu Mogao Industrial Development: Company Background & Products ............................215
5.15.3 Gansu Mogao Industrial Development: Financial Results ...........................................................215

Table 5.35 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................216
5.16 Great Wall Wine Co., Ltd. .....................................................................................................................217
5.16.1 Great Wall: Company Details ...........................................................................................................217
5.16.2 Great Wall: Company Background & Products.............................................................................217
5.16.3 Great Wall: Financial Results............................................................................................................218
Table 5.36 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
..................................................................................................................................................218
5.17 Heineken NV .............................................................................................................................................219
5.17.1 Heineken: Company Details ..............................................................................................................219
5.17.2 Heineken: Company Background.....................................................................................................219
5.17.3 Heineken: China-Related Activities .................................................................................................220
5.17.4 Heineken: Financial Results ..............................................................................................................220
Table 5.37 HEINEKEN NV: FINANCIAL RESULTS, 2002-2005*...........................................220
5.17.5 Heineken: Shenzhen Jinwei (Kingway) Beer Brewing Co., Ltd.................................................221
Table 5.38 SHENZHEN KINGWAY BEER CO., LTD.: FINANCIAL RESULTS, 2002-
2005* ..................................................................................................................................................223
5.18 Huaxia Winery Co., Ltd..........................................................................................................................224
5.18.1 Huaxia Winery: Company Details ....................................................................................................224
5.18.2 Huaxia Winery: Company Background & Products .....................................................................224
5.18.3 Huaxia Winery: Financial Results ....................................................................................................224
Table 5.39 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*...............225
5.19 Hunan Juigui Wine Co., Ltd. .................................................................................................................226
5.19.1 Hunan Juigui Wine: Company Details .............................................................................................226
5.19.2 Hunan Juigui Wine: Company Background ...................................................................................226
5.19.3 Hunan Juigui Wine: Financial Results.............................................................................................226
Table 5.40 HUNAN JUIGUI WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*.......226
5.20 Interbrew (InBev) ....................................................................................................................................227
5.20.1 Interbrew: Company Details ..............................................................................................................227
5.20.2 Interbrew: Company Background.....................................................................................................227
5.20.3 Interbrew: Bass PLC...........................................................................................................................228
5.20.4 Interbrew: Brauerei Beck GmbH & Company...............................................................................229
5.20.5 Interbrew: China-based Activities ....................................................................................................230
5.20.6 Interbrew: Financial Summary ..........................................................................................................231
Table 5.41 INTERBREW: FINANCIAL RESULTS, 2002-2005*...............................................231
Table 5.42 INTERBREW: ASIA-PACIFIC FINANCIAL RESULTS, 2002-2005*...............232
5.20.7 Interbrew: Guangzhou City Zhujiang Brewing Group Company...............................................232
Table 5.43 GUANGZHOU ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS,
2002-2005* ..................................................................................................................................................233
5.21 Kirin Brewery Company Ltd................................................................................................................234
5.21.1 Kirin Brewery Company: Company Details ...................................................................................234
5.21.2 Kirin Brewery Company: Company Background..........................................................................234
5.21.3 Kirin Brewery Company: China-based Activities .........................................................................235
5.21.4 Kirin Brewery Company: Financial Summary ...............................................................................235

Table 5.44 KIRIN BREWERIES: FINANCIAL RESULTS, 2002-2005*.................................235
5.22 Lion Nathan...............................................................................................................................................236
5.22.1 Lion Nathan: Co mpany Details .........................................................................................................236
5.22.2 Lion Nathan: Company Background................................................................................................236
5.22.3 Lion Nathan: China-based Activities ...............................................................................................236
5.22.4 Lion Nathan: Financial Summary .....................................................................................................237
Table 5.45 LION NATHAN: GROUP FINANCIAL RESULTS, 2002-2005*..........................237
Table 5.46 LION NATHAN: CHINA FINANCIAL RESULTS, 2002-2004*...........................238
5.23 Luzhou Laojiao Group Co., Ltd. ..........................................................................................................239
5.23.1 Luzhou Laojiao Group: Company Details ......................................................................................239
5.23.2 Luzhou Laojiao Group: Company Background.............................................................................239
5.23.3 Luzhou Laojiao Group: Financial Results.......................................................................................239
Table 5.47 LUZHOU LAOJIAO GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005* ..
..................................................................................................................................................239
5.24 Minquan Wufeng Wine Co., Ltd. .........................................................................................................241
5.24.1 Minquan Wufeng Wine: Company Details .....................................................................................241
5.24.2 Minquan Wufeng Wine: Company Background............................................................................241
5.24.3 Minquan Wufeng Wine: Financial Results .....................................................................................241
Table 5.48 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*.......241
5.25 Remy Cointreau/Dynasty Wine ............................................................................................................242
5.25.1 Remy Cointreau: Company Details ..................................................................................................242
5.25.2 Remy Cointreau: Company Background.........................................................................................242
5.25.3 Remy Cointreau: China Operations..................................................................................................242
Table 5.49 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................243
5.25.4 Remy Cointreau: Financial Results ..................................................................................................243
Table 5.50 RÉMY COINTREAU: FINANCIAL RESULTS 2004/05-2005/06*......................244
5.26 SABMiller PLC ........................................................................................................................................245
5.26.1 SABMiller: Company Details ...........................................................................................................245
5.26.2 SABMiller: Company Background..................................................................................................245
5.26.3 SABMiller: China-based Activities..................................................................................................246
5.26.4 SABMiller: Financial Summary .......................................................................................................248
Table 5.51 SABMILLAR PLC: FINANCIAL RESULTS, 2003-2006*......................................248
5.27 Sapporo Breweries Ltd. ..........................................................................................................................249
5.27.1 Sapporo Breweries: Company Details .............................................................................................249
5.27.2 Sapporo Breweries: Company Background....................................................................................249
5.27.3 Sapporo Breweries: China-based Activities....................................................................................249
5.27.4 Sapporo Breweries: Financial Results .............................................................................................249
Table 5.52 SAPPORO: FINANCIAL RESULTS, 2002-2005* .....................................................250
5.28 Scottish & Newcastle...............................................................................................................................251
5.28.1 Scottish & Newcastle: Company Details .........................................................................................251
5.28.2 Scottish & Newcastle: Company Background ...............................................................................251
3.28.3 Scottish & Newcastle: China-related Activities .............................................................................251

3.28.4 Scottish & Newcastle: Chongqing Beer Co., Ltd. .........................................................................252
Table 5.53 CHONGQING BEER CO. LTD.: FINANCIAL RESULTS, 2002-2005*............253
3.28.5 Scottish & Newcastle: Financial Results.........................................................................................253
Table 5.54 SCOTTISH & NEWCASTLE: FINANCIAL RESULTS, 2002-2005*.................253
5.29 Shandong Lanling Enterprise (Group) Co., Ltd. .............................................................................254
5.29.1 Shandong Lanling Group: Company Details ..................................................................................254
5.29.2 Shandong Lanling Group: Company Background.........................................................................254
5.29.3 Shandong Lanling Group: Financial Results ..................................................................................254
Table 5.55 SHANDONG LANLING ENTERPRISE (GROUP) CO., LTD.: FINANCIAL
RESULTS, 2003-2005*....................................................................................................................................254
5.30 Shanxi Xinghuacun Fenjiu Group Co. ...............................................................................................255
5.30.1 Shanxi Xinghuacun Fenjiu Group: Company Details ...................................................................255
5.30.2 Shanxi Xinghuacun Fenjiu Group: Company Background..........................................................255
5.30.3 Shanxi Xinghuacun Fenjiu Group: Financial Results ...................................................................255
Table 5.56 SHANXI XINGHUACUN FENJIU GROUP CO., LTD.: FINANCIAL
RESULTS, 2003-2005*....................................................................................................................................255
5.31 Shaoxing Guyue Longshan Rice Wine Co., Ltd. ..............................................................................256
5.31.1 Shaoxing Guyue Longshan Rice Wine: Company Details ...........................................................256
5.31.2 Shaoxing Guyue Longshan Rice Wine: Company Background..................................................256
5.31.3 Shaoxing Guyue Longshan Rice Wine: Financial Results...........................................................256
Table 5.57 SHAOXING GUYUE LONGS HAN RICE WINE CO., LTD.: FINANCIAL
RESULTS, 2003-2005*....................................................................................................................................256
5.32 Sichuan Quanxing Co., Ltd....................................................................................................................257
5.32.1 Sichuan Quanxing: Company Details ..............................................................................................257
5.32.2 Sichuan Quanxing: Company Background.....................................................................................257
5.32.3 Sichuan Quanxing: Financial Results ..............................................................................................257
Table 5.58 SICHUAN QUANXING CO., LTD.: FINANCIAL RESULTS, 2003-2005*.......258
5.33 Sichuan Tuopai Group Co., Ltd. ..........................................................................................................259
5.33.1 Sichuan Tuopai: Company Details ...................................................................................................259
5.33.2 Sichuan Tuopai: Company Background..........................................................................................259
5.33.3 Sichuan Tuopai: Financial Results ...................................................................................................259
Table 5.59 SICHUAN TUOPAI CO., LTD.: FINANCIAL RESULTS, 2003-2005* ..............259
5.34 Sichuan Yibin Wuliangye Group Co., Ltd. .......................................................................................260
5.34.1 Sichuan Yibin Wuliangye Group: Company Details ....................................................................260
5.34.2 Sichuan Yibin Wuliangye Group: Company Background ...........................................................260
5.34.3 Sichuan Yibin Wuliangye Group: Financial Results.....................................................................260
Table 5.60 SICHUAN YIBIN WULIANGYE GROUP CO., LTD.: FINANCIAL RESULTS,
2003-2005* ..................................................................................................................................................261
5.35 Sino-French Joint-Venture Dynasty Co., Ltd. ..................................................................................262
5.35.1 Sino-French Joint-Venture Dynasty: Company Details ................................................................262
5.35.2 Sino-French Joint-Venture Dynasty: Company Background & Products .................................262
5.35.3 Sino-French Joint-Venture Dynasty: Financial Results................................................................263

Table 5.61 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................263
5.36 Suntory Ltd ...............................................................................................................................................264
5.36.1 Suntory: Company Details .................................................................................................................264
5.36.1 Suntory: Company Background........................................................................................................264
5.36.2 Suntory: China-based Activities .......................................................................................................264
5.37 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery)...........................................................265
5.37.1 Tonghua Grape Wine: Company Details .........................................................................................265
5.37.2 Tonghua Grape Wine: Company Background & Products ..........................................................265
5.37.3 Tonghua Grape Wine: Financial Results.........................................................................................265
Table 5.62 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*.....
..................................................................................................................................................266
Table 5.63 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*266
5.38 Tsingtao Brewery Company Ltd. .........................................................................................................267
5.38.1 Tsingtao Brewery: Company Details ...............................................................................................267
5.38.2 Tsingtao Brewery: Company History ..............................................................................................267
5.38.3 Tsingtao Brewery: Products and Brands.........................................................................................268
Table 5.64 TSINGTAO BREWERY CO. LTD.: CORE PRODUCTS & BRANDS ..............269
5.38.4 Tsingtao Brewery: Recent Developments.......................................................................................269
Table 5.65 TSINGTAO BREWERY CO. LTD.: 5 LEADING SHAREHOLDERS, 2004....270
5.38.5 Tsingtao Brewery: Company Structure ...........................................................................................272
5.38.6 Tsingtao Brewery: Financial Results ...............................................................................................272
Table 5.66 TSINGTAO BREWERY CO. LTD.: 8-YEAR FINANCIAL RESULTS
SUMMARY, 1998-2005* ................................................................................................................................273
Table 5.67 TSINGTAO BREWERY CO. LTD.: FINANCIAL RESULTS, 2002-2005*.......273
5.38.7 Tsingtao Brewery: Future Strategies ................................................................................................273
5.39 Yantai Changyu Group Co., Ltd. .........................................................................................................274
5.39.1 Yantai Changyu Group: Company Details ......................................................................................274
5.39.2 Yantai Changyu Group: Company Background & Products .......................................................274
5.39.3 Yantai Changyu Group: Financial Results......................................................................................275
Table 5.68 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*.
..................................................................................................................................................275
Table 5.69 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS,
2002-2004* ..................................................................................................................................................275
5.40 Yantai Weilong Wine Co., Ltd. .............................................................................................................276
5.40.1 Yantai Weilong Wine: Company Details ........................................................................................276
5.40.2 Yantai Weilong Wine: Company Background & Products..........................................................276
5.40.3 Ya ntai Weilong Wine: Financial Results ........................................................................................276
Table 5.70 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-
2004* ..................................................................................................................................................276
6 CONTACTS.........................................................................................................277

6.1 Trade Organisations..................................................................................................................................277
6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation
............................................................................................................................................................................277
6.1.2 Trade Organisations: All-China Federation of Industry & Commerce ........................................277
6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association............................................277
6.2 Government Departments ........................................................................................................................278
6.2.1 Government Departments: State Economic and Trade Commission – State Light Industry
Bureau...............................................................................................................................................................278
6.2.2 Government Departments: CNCLI International Co-operation Department ..............................278
7 RELEVANT TRADE FAIRS & EXHIBITIONS...............................................279
7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology
Show.....................................................................................................................................................................279
7.2 Spring National Sugar & Alcoholic Commodities Fair ....................................................................279
7.3 China International Exhibition on Beverage & Brewery Processing Technology....................279
7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show................................................................279
7.5 The International Exhibition for Food & Drink South China .......................................................279
7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China
................................................................................................................................................................................280
7.7 Beverage & Beveragetec Shanghai .........................................................................................................280
7.8 PFP – China Drinktec – China International Exhibition on Beverage & Brewery Processing
Technology..........................................................................................................................................................280
7.9 China (Zhuhai) International Wine and Spirits Trade Fair...........................................................280
7.10 Beijing International Food & Wine Experience...............................................................................280
APPENDIX A: MARKET BACKGROUND........................................................281
A.1 Fast Facts.....................................................................................................................................................281
A.2 Regions of China .......................................................................................................................................282
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES ...........................................................282
A.3 Demographics.............................................................................................................................................283
A.3.1 Demographics: Total Population........................................................................................................283
Table A.1 TOTAL POPULATION, 1998–2005....................................................................................283
A.3.2 Demographics: Population by Location............................................................................................284
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998–2005..........................................285
A.3.3 Demographics: Population Breakdown by Location......................................................................285
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998–2005...........285
A.3.4 Demographics: Population by Province............................................................................................285

Table A.4 POPULATION BY PROVINCE, 2002-2005.....................................................................286
A.3.5 Demographics: Population Density by Province.............................................................................287
Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005 ................................................287
A.3.6 Demographics: Population Concentration........................................................................................288
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005....................................288
A.3.7 Demographics: Population by Gender ..............................................................................................289
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998–2005.........................289
A.3.8 Demographics: Population by Age Group........................................................................................289
Table A.7 POPULATION BY AGE GROUP, 1998–2005 .................................................................290
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998–2005.....................290
A.4 Consumer Attitudes..................................................................................................................................290
A.4.1 Consumer Attitudes: Overview..........................................................................................................290
A.4.2 Consumer Attitudes: Response to Political Change .......................................................................291
A.4.2 Consumer Attitudes: Response to Economic Change....................................................................291
A.4.3 Consumer Attitudes: Changes in Lifestyle .......................................................................................292
A.5 Consumer Wealth .....................................................................................................................................297
A.5.1 Consumer Wealth: GDP and Cost of Living....................................................................................297
Table A.9 GDP AND COST OF LIVING INDEX, 1998–2005.........................................................299
A.5.2 Consumer Wealth: Provincial Differences in GDP ........................................................................299
Table 1.10 GDP RANKED BY PROVINCE, 1998–2005 ...............................................................300
A.5.3 Consumer Wealth: GDP Growth by Province .................................................................................301
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998–2005.........................................301
A.5.4 Consumer Wealth: GDP Per Capita by Province............................................................................301
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005....................................302
A.5.5 Consumer Wealth: Concentration of Wealth by Province.............................................................302
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005................................................303
A.5.6 Consumer Wealth: The Major Cities.................................................................................................303
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005 ................................304
A.6 Households ..................................................................................................................................................304
A.6.1 Households: Overview of Household Conditions...........................................................................304
A.6.2 Households: Total Households by Size.............................................................................................305
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998–2005 ...............................................305
A.6.3 Households: Total households by Urban/Rural Split .....................................................................306
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998–2005 ...........306
A.6.4 Households: Income Earners Per Household...................................................................................306
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998–2005
..................................................................................................................................................306
A.7 Employment................................................................................................................................................307
A.7.1 Employment: Number of Workers by Sector...................................................................................307

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998–2005........................................307
A.7.2 Employment: Growth by Sector.........................................................................................................307
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998–2005.....................................308
A.7.3 Employment: Number of Workers by Gender.................................................................................308
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998–2005..........................308
A.7.3 Employment: Nu mber of Workers by Habitation ...........................................................................309
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998–2005.................................309
A.7.4 Employment: Urban Unemployment ................................................................................................309
Table A.21 URBAN UNEMPLOYMENT RATES, 1998–2005.....................................................309
A.8 Consumer Income .....................................................................................................................................310
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................310
Table A.22 AVERAGE INCOMES BY SECTOR, 1998–2005......................................................310
A.8.2 Consumer Income: Growth by Sector...............................................................................................311
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998–2005..........................311
A.8.3 Consumer Income: Average Incomes by Region............................................................................311
Table A.24 AVERAGE INCOMES BY REGION, 1998–2005......................................................312
A.8.4 Consumer Income: Growth by Region..............................................................................................312
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998–2005..........................313
A.9 Consumer Market.....................................................................................................................................314
A.9.1 Consumer Market: Spending Trends.................................................................................................314
Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES,
1999–2006* ..................................................................................................................................................314
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................314
Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT
CURRENT PRICES, 1999–2006*.................................................................................................................314
A.9.3 Consumer Market: Retail Sales and Consumer Spending.............................................................315
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE,
1999–2006* ..................................................................................................................................................315
A.9.4 Consumer Market: Urban Income and Spending Compared ........................................................315
Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999–2006*...........................315
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket......................................................315
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004 .....................................315
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket.......................................................317
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004 .....................................317
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared.................318
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004 ..............................318
A.10 Exchange Rates........................................................................................................................................319
A.10.1 Exchange Rates: China......................................................................................................................319
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998–2005........................................319

A.10.2 Exchange Rates: Hong Kong............................................................................................................319
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998–2005........................................319
APPENDIX B: RELEVANT STANDARDS & REGULATIONS......................320
B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages .................................320
Foreword ..........................................................................................................................................................320
1. Scope ............................................................................................................................................................321
2. Normative references.................................................................................................................................321
3. Terms and definitions................................................................................................................................322
4. Basic requirements .....................................................................................................................................322
5. Indication contents .....................................................................................................................................323
B.2 General Standard for the Labelling of Pre-packaged Foods .........................................................326
Foreword ..........................................................................................................................................................326
General standard for the labeling of prepackaged foods...........................................................................328
B.3 Exporting Wine: Labelling Guidelines for China .............................................................................336
B.4 Procedures of label audit for imported food.......................................................................................340
B.5 Measures for Administration of Alcohol Circulation.......................................................................341
B.6 Regulation of the People’s Republic of China on the Administration of the Import and
Export of Good..................................................................................................................................................346
B.7 Provisional Regulations of the People’s Republic of China on Consumption Tax...................357

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