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Anyway，研还是要考论坛还是不能丢滴~ 整理一下大学三年多积下的一些特别难找的资料，我也预备要陆续赚点人品了~ 以下是第二弹，由 Naresh K. Malhotra 编著的《市场调研：基于应用方向》第六版英文文字版 pdf 。
Marketing Research: An Applied Orientation
Author: Naresh K. Malhotra
Publication Date: July 17, 2009 | ISBN-10: 0136085431 | ISBN-13: 978-0136085430 | Edition: 6
For undergraduate and graduate marketing research courses.
Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
虽然这本书是2009年出版的，不过根据培生集团的资料，目前这个第6版仍然是最新版本。
P.S. 鉴于论坛有点通货膨胀，我将这类比较稀缺的资源定价为「比较重要」类别的最低价10币应该没什么问题吧……找资源的苦我也知道，不过以后读研可能还需要来逛逛，而论坛的重要资源都挺贵的，不得不将现有资源定价出售，希望大家谅解……请和我当初一样光溜溜新来到论坛但是木有币的同学好好研究一下坛主的积币大全吧，thx for understanding~
EDIT: 40% discount, plz be happy…… :|
Marketing Research - An Applied Orientation 6e - Naresh K. Malhotra.pdf
(19.84 MB, 需要: 4 个论坛币)
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