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市场威力之情感营销
牛津大学出版社：The market power of emotion
人们在选择产品以及品牌的时候如何抉择？为什么会选择价格可能更高一点的品牌？一切的答案都是情感营销。本书为读者提供了一个机会，了解情感营销的众多理论以及案例。本书的作者则是本领域里面最为出色的两位领导性人物，以超人的视角给你全方位的头脑风暴！
作者介绍：
John O'Shaughnessy is professor emeritus of business at Columbia University and is currently Senior Associate of the Judge Institute of Management Studies at Cambridge University. He has authored ten books on management and marketing. Nicholas O'Shaughnessy is Professor of Marketing at the Keele University in the United Kingdom
目录：
1 The Scope of Emotion in Marketing, 3
2 Generating Emotion: Value Systems, Emotive Stimuli,and Appraisal, 35
3 Generating Emotion: Beliefs and Wishes, 71
4 Generating Emotion: Emotional Responses, 119
5 Predicting, Changing, and Influencing Emotional Responses, 151
6 Branding and Emotion, 179
7 Emotion in Building Brand Equity, 209
亚马逊网站本书介绍：
http://www.amazon.com/Marketing-Power-Emotion-John-OShaughnessy/dp/0195150562
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