Multinational Retailers and Consumers in China

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Jos Gamble, "Multinational Retailers and Consumers in China"
Publisher: P...M... | ISBN 10: 0230545521 | 2011 | PDF | 240 pages | 5.9 MB

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

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关键词：retailers Consumers Consumer National Retailer employment providing Chinese country culture

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