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雷达卡
English | 2009 | ISBN: 0566087472 | PDF | 612 pages | 3,9 MB
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture.
The mantra for managers today is think global, act local. In this book the authors concentrate on the big developments that currently are happening at an international level.They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. "The Global Business Handbook" is based on the structure of the very successful IESEG International School of Management's programme on international management. It includes a global focus representing East and West, North and South, backed by the latest research on different aspects of international business carried out in different parts of the world. The book is supported on the Gower Publishing website by several features very pertinent to optimum learning for students of international business and management. They include learning objectives, glossary, self completing exercises, summaries of chapters, critical discussion questions, exercises sited at web links and lists of further readings, exam questions and model answers.
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