Strategy formulation in multinational marketing. a deductive, paradigm-integrati

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Yaprak, A., & Parameswaran, R. (1986). Strategy formulation in multinational marketing. a deductive, paradigm-integrating approach. In S. T. Cavusgil (Ed.),

Advances in international marketing (pp. 21–45). Greenwich, CT: JAI Press.

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Formulation Marketing Strategy Paradigm National 数据库 marketing