目录
1 白酒行业概述............................................................................................................1
1.1 白酒基本概念.........................................................................................................1
1.2 白酒分类.................................................................................................................1
1.3 白酒质量指标.........................................................................................................2
1.4 行业重要性.............................................................................................................4
2 我国白酒行业发展概述............................................................................................5
2.1 我国白酒行业现状.................................................................................................5
2.2 我国白酒行业中的问题.........................................................................................7
2.3 我国白酒行业发展思路.........................................................................................9
3 我国白酒行业生产情况分析..................................................................................12
3.1 产量分析...............................................................................................................12
3.2 生产集中度分析...................................................................................................14
3.3 生产结构分析.......................................................................................................16
3.4 影响生产的主要因素...........................................................................................17
3.5 进出口贸易...........................................................................................................19
3.6 我国白酒包装现状及发展...................................................................................20
3.7 我国白酒产业利润下降分析...............................................................................22
4 白酒消费需求分析..................................................................................................25
4.1 我国白酒消费特点...............................................................................................25
4.2 白酒消费区域分析...............................................................................................27
4.3 白酒消费的品牌偏好...........................................................................................30
4.4 影响消费的主要因素...........................................................................................31
5 行业产出效率和竞争分析......................................................................................33
5.1 行业投入产出分析...............................................................................................33
5.2 行业竞争结构分析...............................................................................................34
5.3 行业竞争区域分析...............................................................................................37
5.4 行业竞争领域分析...............................................................................................38
5.5 行业竞争手段分析...............................................................................................39
5.6 行业竞争特点.......................................................................................................41
6 企业分析..................................................................................................................43
6.1 企业概况...............................................................................................................43
6.2 企业分组分析.......................................................................................................44
6.2.1 不同经济类型企业的经济效益分析................................................................44
6.2.2 不同规模企业市场份额分析...........................................................................49
6.2.3 不同规模企业的财务分析................................................................................49
6.2.4 企业分组分析结论............................................................................................53
6.3 上市企业分析.......................................................................................................53
6.3.1 2002 年白酒上市公司总体业绩.......................................................................54
6.3.2 不同规模上市公司业绩对比............................................................................56
6.3.3 部分白酒上市公司分析...................................................................................57
6.3.4 上市公司市场占有率........................................................................................58
6.4 白酒行业上市公司第一季度数据.......................................................................59
7 行业资本运营..........................................................................................................60
7.1 白酒企业资本运营力度加大...............................................................................60
7.2 白酒行业资本运营案例.......................................................................................61
8 行业发展环境..........................................................................................................65
8.1 国家白酒产业政策变动及其影响.......................................................................65
8.1.1 总产业政策........................................................................................................65
8.1.2 税收政策............................................................................................................65
8.1.3 实行酒类产销许可证准入制度........................................................................67
8.2 入世对我国白酒行业的影响和对策...................................................................68
8.2.1 入世对我国白酒行业的影响............................................................................68
8.2.2 白酒企业的发展路向选择................................................................................70
8.2.3 调整与创新是中国白酒产业的唯一出路........................................................71
9 行业发展趋势分析..................................................................................................73
9.1 白酒消费发展趋势...............................................................................................73
9.2 行业发展前景分析...............................................................................................74
10. 行业投资机会和行业风险分析..........................................................................76
10.1 行业投资机会.....................................................................................................76
10.2 行业投资风险.....................................................................................................77
10.3 信贷建议.............................................................................................................78
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