[下载]business strategy a guide to effective decision-making

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[下载]business strategy a guide to effective decision-making
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Contents
Introduction 1
Part 1 The forces at work 3
1 Social, cultural and commercial forces 5
2 Ideas at work 28
3 Pitfalls 50
4 Rational or intuitive? Frameworks for decision-making 66
Part 2 Making it happen: concepts and tools for strategic
decision-making 77
5 Making strategic decisions 79
6 Scenario thinking 103
7 Strategies for growth 111
8 Competitive strategy 128
9 Customer focus 139
10 Knowledge and information 153
11 Managing finance and risk 165
12 Sales, marketing and brand management decisions 186
13 Leadership 214
Notes and references 227
Index

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关键词：Effective Business Decision Strategy Strateg 下载 Business Effective Guide Strategy

压缩文件密码： www.avaxhome.ru

已购买business strategy a guide to effective decision-making， 但解压缩，需要密码，能否告知，谢谢。lipengdyyy@163.com

so expensive
……

2# diviny
经典老书，收藏了！
谢谢分享！