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SSI Web is a software system for writing questionnaires and conducting survey research studies over the Internet or via CAPI-based (stand-alone PC) interviewing. You can press F1 at most any dialog/screen within SSI Web to receive help about the options within that dialog. A complete copy of the help documentation with a table of contents is available within the PDF file entitled SSI Web Documentation.pdf that was installed with your SSI Web system. We suggest you start by viewing Getting Started with SSI Web: A 45-Minute Hands-On Tour.
SSI Web is made up of various components that you can license from Sawtooth Software:
·CiW is the core interviewing component, a general-purpose survey research tool suited for a variety of simple to complex survey projects.
·CBC is for Choice-Based Conjoint analysis, currently the most popular trade-off method.
·ACBC is for Adaptive Choice-Based Conjoint, a trade-off method that is particularly well suited for problems involving five or more attributes.
·MaxDiff is for Maximum Difference (Best/Worst) scaling. This technique is for measuring the importance or preference of a list of items. It shares much in common with conjoint analysis, but it is applicable to a wider variety of situations and is easier than conjoint analysis.
·CVA is for traditional, full-profile conjoint analysis. This is the original conjoint method and it is particularly useful for small sample sizes and problems with few attributes.
·ACA is for Adaptive Conjoint Analysis, an older adaptive trade-off technique for product design and segmentation studies involving many attributes.
Sample CiW, ACBC, CBC, MaxDiff, CVA, and ACA studies and supporting files are included with your installation in the /Samples directory. You can easily access these example studies by clicking Help | Sample Studies. These questionnaires let you see examples and investigate how they are constructed.
If you know a little HTML (which is not necessary to use this software), you can employ some "tricks" that can help you customize the look of your survey beyond the standard options. This is especially the case if using the "Free Format" question type. By opening the sample studies and looking at the settings and text we've used, you can become familiar with some of the possibilities. There is also a brief section available in the online help regarding HTML elements.
Using this web-based survey tool requires the following skills and knowledge base:
1. | The analyst managing the survey should know the basics of survey writing. If using conjoint analysis, the analyst should understand how to define attributes and levels properly, correctly phrase the questionnaire text, interpret the conjoint utilities, and run simulations. It is not necessary to be a statistician to use our software effectively, but knowledge of basic statistics for market research is highly recommended. |
2. | The questionnaire is first composed locally on a PC running under Windows XP Service Pack 2 or later, using your web browser to preview/test the survey. The individual inputting/formatting the survey should have a working knowledge of standard Windows applications such as word processing and web browsers. Though it is not necessary, some knowledge of HTML is valuable. To post your survey on the Web, you'll eventually upload your survey to a Web server (Sawtooth Software also provides a popular hosting service). |
3. | To upload the survey to the Web, you must have access to an Internet/intranet server running Perl 5.007 or later, with a database. This can be your company's own Web server, or your ISP's (Internet Service Provider's) Web server. SSI Web manages the communication, file transfer, and project setup on your web server. |
Note: Sawtooth Software also provides web hosting services for licensed SSI Web customers. Please call or email us for more information.
SSIweb.rar
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本附件包括：- SSIweb.chm
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