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(People's Daily Online)16:28, January 18, 2013
China’s electronic business has developed rapidly in recent years, which has becomethe new engine of economic development for the country. This new engine is of greatimportance for boosting consumption, expanding domestic demand and transformingeconomic development pattern.
Network marketing has gradually become a formal pattern.
Despite the negative impact of the international finance crisis, the increase rate ofChina’s electronic commerce averagely surpassed 30 percent during 2007 to 2012.The gross turnover of electronic commerce reached 6 trillion yuan in 2011, and theration of online shopping to total volume of social retail sales broke through 4 percent.
China’s electronic shopping scale has surpassed Japan with an growth rate of 40percent in 2012. China may surpass the United States and top the largest onlinetrading market in the next few years.
China’s electronic commerce consists of four models: B2B, B2C, C2B and C2C. Allthese models are in an improving trend.
At present, China’s online shopping not only contains computer, communication,consumer electronics and books, but cosmetics, food, domestic appliances, orhousehold service are included on the Internet.
China’s electronic business has experienced a high speed and stable increase in thelast decade. The electronic business is becoming a main channel for expandingdomestic consumption in China. Meanwhile, it has promoted related industries’development, like online payment and express delivery, and it has also reduced thejobless rate in China.
However, the electronic business in China still has some problems. Some of theproblems belong to the common issues of the traditional business, like forged and fakecommodity or lack of integrity; some are new problems derived from the electroniccommerce: Internet safety and gateway certificate.
Edited and translated by Ma Xi, People's Daily Online
Read the Chinese version: 电子商务：我国经济发展的新引擎
Source: People's Daily
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