首发：非扫描2015年原版Fundamentals of Financial Management Concise 8e，692页

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STRUCTURE OF THE BOOK

Our target audience is a student taking hisor her first, and perhaps only, finance course. Some of these students willdecide to major in finance and go on to take courses in investments, money andcapital markets, and advanced corporate finance. Others will choose marketing,management, or some other nonfinance business major. Still others will major inareas other than business and take finance plus a few other business courses togain information that will help them in law, real estate, or other fields. Ourchallenge has been to provide a book that serves all of these audiences well.We concluded that we should focus on the core principles of finance, includingthe basic topics of time value of money, risk analysis, and valuation. Moreover,we concluded that we should address these topics from two points of view: (1)that of an investor who is seeking to make intelligent investment choicesand(2) that of a business  manager tryingto maximize the value of his or her firm’s stock. Both investors and managersneed to understand the same set of principles, so the core topics are importantto students regardless of what they choose to do after they finish the course.In planning the book’s structure, we first listed the core topics in financethat are important to virtually everyone. Included were an overview offinancial markets, methods used to estimate the cash flows that determine assetvalues, the time value of money, the determinants of interest rates, the basicsof risk analysis, and the basics of bond and stock valuation procedures. Wecover these core topics in the first nine chapters. Next, because most studentsin the course will probably work for a business firm, we want to show them howthe core ideas are implemented in practice. Therefore, we go on to discuss costof capital, capital budgeting, capital structure, dividend policy, workingcapital management, financial forecasting, and international operations.Nonfinance majors sometimes wonder why they need to learn finance. As westructured the book, it quickly becomes obvious to everyone why they need tounderstand time value, risk, markets, and valuation. Virtually all studentsenrolled in the basic course expect at some point to have money to invest, andthey quickly realize that the knowledge gained from Chapters 1 through 9 will helpthem make better investment decisions. Moreover, students who plan to go into thebusiness world soon realize that their own success requires that their firms besuccessful, and the topics covered in Chapters 10 through 17 will be helpfulhere. For example, good capital budgeting decisions require accurate forecastsfrom people in sales, marketing, production, and human resources, and non-financial people need to understand how their actions affect the firm’s profitsand future performance.

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首发：2015年出版的非扫描英文书籍Fundamentals of Financial Management Concise 8e, 692页
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关键词：Fundamentals Fundamental Management Fundamenta financial management corporate marketing audience business

shyyw 发表于 2015-2-20 22:50
STRUCTURE OF THE BOOKOur target audience is a student taking hisor her first, and perhaps only, fina ...

谢谢分享！

INNOVATIONS FOR THE EIGHTH EDITION A great deal has happened in the financial markets and corporate America since the 7th edition was published. In this 8th edition, we have made several important changes to reflect this dynamic environment. Below, we provide a brief summary of the more significant changes. 1. Today’s students are tomorrow’s business and government leaders, and it is essential that they understand the key principles of finance, the important role that financial markets have on our economy, and the need to behave in an ethical fashion. With those concerns in mind, we changed the organization of Chapter1 toemphasizethefirm’smaingoalofcreating valueforshareholders and expanded the discussion of agency conflicts. We also reiterate that maximizing shareholder value does not mean “increase the stock price at all cost,” and we discuss some recent events where companies have had to pay the price for actions that harmed society. 2. Since the last edition, a number of important events have significantly influenced the financial markets and finance in general. Over the last few years, we have witnessed continued weakness in the economy following the globalfinancialcrisis of2008 and 2009, theEuropean debt crisis, the escalating increase in the U.S. government’s debt, the resulting downgrading of U.S. debt, U.S. budget woes, and sequestration. At the same time, the Federal Reserve’s aggressive policy of quantitative easing has pushed interest rates to the lowest levels in years, which is partially responsible for the dramatic run- up in the U.S. stock market between August 2011 and August 2013. Throughout the 8th edition, we discuss these events and their implications for financial markets and corporate managers, and we use these examples to illustrate the importance of the key concepts covered in Concise for investors, businesses, and even government officials. 3. Instructors and students continually impress upon us the importance of having interesting and relevant real-world examples. Throughout the 8th edition we have added several new examples where recent events help illustrate the key concepts covered in the text. We have also expanded and updated the many tables where we present real-world data, and we have updated the Thomson One examples. Finally, as is always the case, we have also made significant changes to many of the opening vignettes that precede each chapter. 4. Behavioral finance theory continues to have an important influence on the academic literature and it has in many ways reshaped the way that many of us think about financial markets and corporate finance. As a reflection of its growing importance, in Chapter 2 we moved the discussion of behavioral finance and its impact on the efficient markets hypothesis from a separate box into its own section. In addition, we continue to highlight the importance of securitization, the role of derivatives, and the increasing importance of hedge funds, mutual funds, and private equity firms. 5. We updated the tax discussion in Chapter 3 to reflect 2013 tax rates and tax law changes. Impacts of these changes are discussed throughout the text especially in the capital structure and dividend chapters.
6. In Chapter 3, we also added a box about how excess cash holdings affect the calculation of net operating working capital. 7. In Chapter 4, we revised the definition of the debt ratio. We calculate it as interest-bearing debt divided by the sum of interest-bearing debt and equity. This revision is more consistent with our discussions in the capital budgeting, capital structure, and forecasting chapters. 8. We have added more “Quick Questions” that are designed to keep students actively involved and focused as they read the text. Here, in a separate box, we pose a question and then show students how to answer it. These “Quick Questions” go through examples to make the finance concepts more concrete, andin that sense they mimic what effective instructors often do ina classroom setting. Additional “Quick Questions” have been included in Chapters 3, 4, 6, 8, 13, and 17. 9. In Chapter 13, we changed the Bigbee illustration (that works through the calculations todetermine theoptimal capitalstructure) toreflect lowerinterest rates. When revising the text, we always rely heavily on a team of reviewers who offer suggestions for making the text more readable and relevant to students. We give special thanks to these reviewers later in the preface; their comments and recom- mendations certainly helped us improve this 8th edition.

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shyyw 发表于 2015-2-20 22:50
STRUCTURE OF THE BOOKOur target audience is a student taking hisor her first, and perhaps only, fina ...

谢谢！！

2015年的财务管理专业书籍.