Neighborhood effects and trial on the Internet: Evidence from online grocery ret

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马甲甲 发表于 2015-3-19 21:32:27 |AI写论文

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【全文链接或数据库名称(选填)】Neighborhood effects and trial on the Internet: Evidence from online grocery retailingDR Bell, S Song - Quantitative Marketing and Economics, 2007 - Springer
Abstract For traditional retailers the customer pool is largely bounded in space, whereas an
Internet retailer can obtain customers from a wide geographical area. We examine customer
trials at Netgrocer. com, and drawing on studies in marketing and economics conjecture ...
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