Marketing in the 21st Century and Beyond: Timeless Strategies for Success

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Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

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Marketing in the 21st Century and Beyond: Timeless Strategies for Success
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Hardcover: 265 pages
Publisher: Praeger; Concise edition (November 12, 2012)
Language: English
ISBN-10: 1440828520
ISBN-13: 978-1440828522
Product Dimensions: 1 x 6.5 x 9.8 inches
Shipping Weight: 1.3 pounds
http://www.amazon.com/Marketing-21st-Century-Beyond-Strategies/dp/1440828520/ref=sr_1_1_twi_1_har?ie=UTF8&qid=1429408140&sr=8-1&keywords=Marketing+in+the+21st+Century+and+Beyond%3A+Timeless+Strategies+for+Success

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关键词：21st Century Strategies Marketing Timeless Century Beyond recognized successful marketing business

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