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International Business, 6/E

Alan M. Rugman, Henley Business School, University of ReadingSimon Collinson, University of Birmingham
©2012 • Pearson • 765 Pages
Published 10 May 2012

International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Part One The World of International Business
Chapter 1: Regional and Global Strategy
Chapter 2: The Multinational Enterprise
Chapter 3: The Triad and International Business

Part Two: The Envrironment of International Business
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions

Part Three International Business Strategies
Chapter 8: Multinational Strategy
Chapter 9: Organizing Strategy
Chapter 10: Corporate Strategy and National Competitiveness
Chapter 11: Innovation, Entrepreneurship and "Born Global" Firms

Part Four: Functional Area Strategies
Chapter 12:  Production Strategy
Chapter 13: Marketing Strategy
Chapter 14: Human Resource Management Strategy
Chapter 15: Political Risk and Negotiation Strategy
Chapter 16: International Financial Management

Part Five: Regional Strategies
Chapter 17: European Union
Chapter 18: Japan
Chapter 19: North America
Chapter 20: Emerging Economies
Chapter 21: China
Chapter 22: Corporate Ethics and the Natural Environment



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关键词：Internation National Business Nation Intern University strategic Business research provides

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谢谢楼主哦，准备下载

behappie 发表于 2015-7-17 16:58
International Business, 6/E

Alan M. Rugman, Henley Business School, University of ReadingSimon Co ...

谢谢！！！

抱住楼主！！！！！！
下周上课就要用这本书了 竟然在这里给我找到！！！！
谢谢谢谢谢谢！！！！

感谢分享！！

十分感谢，这本书我找了很久！

十分感谢楼主大人！