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Book 图书名称： Strategic Management of Technological Innovation
Author 作者：Melissa A. Schilling
Publisher 出版社： McGraw-Hill Education
Page 页数： 314
Publishing Date 出版时间： Oct 30, 2012
Language 语言： English
Size 大小： 4 MB
Format 格式： pdf 文字版
ISBN: 0078029236, 9780078029233
Edition: 第4版 搜索过论坛，没有该文档
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
== Table of contents ==
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