Consumer Behaviour: A Practical Guide

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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(RLE Consumer Behaviour) Gordon R. Foxall-Consumer Behaviour_ A Practical Guide-.pdf (5.94 MB, 需要: 5 个论坛币)

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Consumer Behaviour: A Practical Guide
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Series: Routledge Library Editions: Consumer Behaviour
Hardcover: 210 pages
Publisher: Routledge; 1 edition (December 2, 2014)
Language: English
ISBN-10: 1138832367
ISBN-13: 978-1138832367
Product Dimensions: 0.8 x 6 x 9 inches
Shipping Weight: 12.8 ounces
http://www.amazon.com/Routledge-Library-Editions-Behaviour-Practical/dp/1138832367/ref=sr_1_4_twi_1_har?ie=UTF8&qid=1438825482&sr=8-4&keywords=Consumer+Behaviour%3A+A+Practical+Guide

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关键词：Practical Behaviour Consumer practic Guide concerned marketing practical detailed emphasis

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