Understanding the interplay between brand and innovation management

【作者(必填)】

• Tim Oliver Brexendorf, Barry Bayus, Kevin Lane Keller
  
  【文题(必填)】Understanding the interplay between brand and innovation management: findings and future research directions
  【年份(必填)】
  2015
  【全文链接或数据库名称(选填)】http://link.springer.com/article/10.1007/s11747-015-0445-6
  

看下对不对

楼主辛苦了，帮忙顶一下






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google学术怎么用不了呢？

Understanding the interplay between brand and innovation

Google学术用不可，是我的电脑有问题慢。

bxmzone 发表于 2015-10-9 23:44
看下对不对

谢谢帮助