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【2015】Managerial Economics
Book 图书名称： Managerial Economics
Author 作者：
Publisher 出版社：
Page 页数：
Publishing Date 出版时间： Sep 22, 2015
Language 语言： English
Size 大小： 7 MB
Format 格式： pdf 文字版
ISBN: 0078021901, 9780078021909
Edition: 第12版 搜索过论坛，没有该文档
The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
== Table of contents ==
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