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Summary
Thearticle is beginning with a story: when asked to recommend some academic articleson management, author worried that these articles may not be as useful as articleson science.
Thecore question in this article is: writing for real manager is difficult foracademic researchers. Why? Academic articles focus on comparability,statistical significance, and theoretical principle that managers don’t careabout, and want to know how to solve specific problems quickly.
Thereare 4 approaches to overcoming the challenges.
1.Say something different.
2.Show how things arechanging and developing.
3.Show how current managementpractice get stuck.
4.Integrating differenttheories to explain a challenging situation.
This essay offersideas about managerial relevance that are worthwhile even for academics inmanagement.
Critique of content
1.Social phenomena are dependent on interactional accomplishments
Author indicates that social phenomena are dependent on interactionalaccomplishments. He demonstrates why academic articles have not yetbe as useful as articles on science.
2.Use epistemology
Author argues that people can gain knowledge on the basis of either appliedtheory, or large scale empirical analysis.
3.Metaphor
Just as the titlesaid, Zebras, Dogs, Lemmings, Hammers, and Turnips, this article uses lots of metaphors to demonstrate the complex ideas.
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