想找一个中国企业的英文版营销案例,内容最好包括以下:
1,values of the company. goal values(why) and action values(how).CSR.
2,means of marketing communication. what kind of brands are the building up?
3,sales promotion
4,point of purchase,customer communication. manipulative/non manipulative selling
5,general advertising
6,public relations
7,data base marketing
8,the role of communication activities in supporting the strategical goals of the company
帮我推荐几个好用的网址也行。谢谢。
(这个帖子发在这里,请管理员别删。我又重发到营销论坛了。)
[此贴子已经被作者于2008-12-29 17:49:08编辑过]