英文文献:The Demand For Nutritionally-Enhanced Varieties And Implications For Food Product Competition: The Case Of Orange Juice
英文文献作者:Dooley, Ryan,Eales, James S.,Binkley, James K.
英文文献摘要:
This study focused on consumer demand for orange juice, for both frozen concentrate and refrigerated, by major brands and nutritional enhancement. Demand for calcium-enhanced orange juice and standard orange juice were compared. Estimation involved system of demand equations and included the role of demographics.