Principles of Marketing 14e Test bank 题库 by Kotler

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Principles of Marketing, 14th Edition Test bank

By Philip T Kotler, Gary Armstrong
Published by Prentice Hall
Copyright © 2012

Chapter 1 Marketing Creating and Capturing Customer Value.doc (123 KB, 需要: 3 个论坛币)

2015-12-23 13:58:31 上传

Chapter 1. Marketing: Creating and Capturing Customer Value
需要: 3 个论坛币  [购买]

Chapter 2 Company and Marketing Strategy Partnering to Build Customer Relationships.doc (119 KB, 需要: 3 个论坛币)

2015-12-23 13:58:51 上传

Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships
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Chapter 3.doc (125.5 KB, 需要: 3 个论坛币)

2015-12-23 13:59:02 上传

Chapter 3. Analyzing the Marketing Environment
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Chapter 4.doc (122.5 KB, 需要: 3 个论坛币)

2015-12-23 13:59:24 上传

Chapter 4. Managing Marketing Information to Gain Customer Insights
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Chapter 5.doc (120.5 KB, 需要: 3 个论坛币)

2015-12-23 13:59:39 上传

Chapter 5. Consumer Markets and Consumer Buyer Behavior
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Chapter 6.doc (120 KB, 需要: 3 个论坛币)

2015-12-23 13:59:49 上传

Chapter 6. Business Markets and Business Buyer Behavior
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Chapter 7 Customer-Driven Marketing Strategy Creating Value for Target Customers.doc (122 KB, 需要: 3 个论坛币)

2015-12-23 13:59:59 上传

Chapter 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
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Chapter 8 Products, Services, and Brands Building Customer Value.doc (115.5 KB, 需要: 3 个论坛币)

2015-12-23 14:00:09 上传

Chapter 8. Products, Services, and Brands: Building Customer Value
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Chapter 9.doc (121 KB, 需要: 3 个论坛币)

2015-12-23 14:00:25 上传

Chapter 9. Developing New Products and Managing the Product Life Cycle
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Chapter 10 Pricing.doc (109.5 KB, 需要: 3 个论坛币)

2015-12-23 14:00:39 上传

Chapter 10. Pricing Strategies: Understanding and Capturing Customer Value
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Chapter 11.doc (114.5 KB, 需要: 3 个论坛币)

2015-12-23 14:00:52 上传

Chapter 11. Additional Pricing Considerations
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Chapter 12.doc (117.5 KB, 需要: 3 个论坛币)

2015-12-23 14:01:05 上传

Chapter 12. Marketing Channels: Delivering Customer Value
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Chapter 13.doc (114.5 KB, 需要: 3 个论坛币)

2015-12-23 14:01:19 上传

Chapter 13. Retailing and Wholesaling
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Chapter 14.doc (123.5 KB, 需要: 3 个论坛币)

2015-12-23 14:01:32 上传

Chapter 14. Communicating Customer Value
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Chapter 15 Advertising and Public Relations.doc (118 KB, 需要: 3 个论坛币)

2015-12-23 14:01:41 上传

Chapter 15. Advertising and Public Relations
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Chapter 16 Personal Selling and Sales Promotion.doc (122.5 KB, 需要: 3 个论坛币)

2015-12-23 14:01:53 上传

Chapter 16. Personal Selling and Sales Promotion
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Chapter 17 Direct and Online Marketing Building Direct Customer Relationships.doc (123.5 KB, 需要: 3 个论坛币)

2015-12-23 14:02:12 上传

Chapter 17. Direct and Online Marketing: Building Direct Customer Relationships
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Chapter 18.doc (123.5 KB, 需要: 3 个论坛币)

2015-12-23 14:02:25 上传

Chapter 18. Creating Competitive Advantage
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Chapter 19.doc (123 KB, 需要: 3 个论坛币)

2015-12-23 14:02:39 上传

Chapter 19. The Global Marketplace
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Chapter 20.doc (132.5 KB, 需要: 3 个论坛币)

2015-12-23 14:02:52 上传

Chapter 20. Sustainable Marketing: Social Responsibility and Ethics
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关键词：Principles Marketing principle test bank market

Chapter 1. Marketing: Creating and Capturing Customer Value
Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Chapter 3. Analyzing the Marketing Environment
Chapter 4. Managing Marketing Information to Gain Customer Insights
Chapter 5. Consumer Markets and Consumer Buyer Behavior
Chapter 6. Business Markets and Business Buyer Behavior
Chapter 7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 8. Products, Services, and Brands: Building Customer Value
Chapter 9. Developing New Products and Managing the Product Life Cycle
Chapter 10. Pricing Strategies: Understanding and Capturing Customer Value
Chapter 11. Additional Pricing Considerations
Chapter 12. Marketing Channels: Delivering Customer Value
Chapter 13. Retailing and Wholesaling
Chapter 14. Communicating Customer Value
Chapter 15. Advertising and Public Relations
Chapter 16. Personal Selling and Sales Promotion
Chapter 17. Direct and Online Marketing: Building Direct Customer Relationships
Chapter 18. Creating Competitive Advantage
Chapter 19. The Global Marketplace
Chapter 20. Sustainable Marketing: Social Responsibility and Ethics