1。Wann-Yih Wu, C.-H. T. (2007). "The empirical study of CRM: Consumer-company identification and purchase intention in the direct selling industry." International Journal of Commerce and Management 17(3): 194 - 210
电子版链接:http://www.emeraldinsight.com/10.1108/10569210710833617
2。学位论文:
| Consumer-company identification : a study of relationships between consumers and companies / (2004) | |
| 修正一下,这个链接我们学校打不开:http://en.scientificcommons.org/31603564 | |
[此贴子已经被作者于2009-4-7 13:08:45编辑过]


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