[求助]市场营销的计量分析

one of the best on discrete choice model:

http://elsa.berkeley.edu/books/choice2.html

Photo of Kenneth Train         Discrete Choice Methods with Simulation

Kenneth Train
Published by Cambridge University Press
First edition, 2003
Second edition, 2009

This book is available through internet sellers as well as Cambridge University Press.

The 2nd Edition files provided here are all in PDF format. The files vary in size from 60 KB to 238 KB.

This electronic version of Discrete Choice Methods with Simulation is made available for use by individuals for their personal research and study. Permission is not granted to use any part of this work for any other purpose whatsoever without the express written consent of the Cambridge University Press.

# Front Material and Quotations on Jacket
# Chapter 1. Introduction
# Chapter 2. Properties of Discrete Choice Models
# Chapter 3. Logit
# Chapter 4. GEV
# Chapter 5. Probit
# Chapter 6. Mixed Logit
# Chapter 7. Variations on a Theme
# Chapter 8. Numerical Maximization
# Chapter 9. Drawing from Densities
# Chapter 10. Simulation-Assisted Estimation
# Chapter 11. Individual-Level Parameters
# Chapter 12. Bayesian Procedures
# Chapter 13. Endogeneity
# Chapter 14. EM Algorithms
# Index
# Bibliography

A zip archive is available for download (2 MB) , containing all the chapters.

For first-edition readers: Errata discovered in the first edition (corrected in second edition.)
Last modified: 07/30/2009
train@econ.berkeley.edu

呵呵，学习学习

谢谢你 21# coopetition 谢谢

nark一下！～～

记号，这帖对自己很有帮助

建议看一些博士论文，重点关注论文的后的参考文献！这样可以拓宽你的知识面，且能找到经典的文章　　嘿嘿

也正有此疑问，受益匪浅……谢谢啦

大家都好有研究啊，真长见识了！！！

楼上的老兄，对您说得《营销研究》很感兴趣

营销研究确实不错。