与营销大师对话Conversation with marketing masters John Wiley出版

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与营销大师对话Conversation with marketing masters John Wiley出版Introduction 11 Philip Kotler The founding father 52 David Aaker Brand equity trailblazer 253 Jean-Claude Larreche Marketing strategy master 454 Regis McKenna The technology visionary 635 Don Peppers and The one-to-one gurus 87Martha Rogers6 John Quelch Global marketing authority 1177 Al Ries Pioneer of positioning 1358 Don Schultz Integrated marketingcommunications innovator 1579 Patricia Seybold Customer experience expert 17710 Jack Trout Positioning pioneer 19711 Lester Wunderman Direct marketing missionary 215 324543.pdf (864.17 KB, 需要: 2 个论坛币)

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与营销大师对话Conversation with marketing masters John Wiley出版
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