1、题目:The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis
作者:Lemon, Katherine N.; Wangenheim, Florian v.
期刊:Journal of Service Research
卷、年:May2009, Vol. 11 Issue 4, p357-370, 14p, 3 charts, 1 diagram; (AN 38312686)
2、题目:Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models
作者: Prinzie, Anita; Van den Poel, Dirk
期刊:European Journal of Operational Research
卷、年:May2006, Vol. 170 Issue 3, p710-734, 25p
3、题目:Does online relationship marketing enhance customer retention and cross-buying?
作者:Liang, Chiung-Ju; Chen, Hui-Ju; Wang, Wen-Hung
期刊:Service Industries Journal
卷、年:Aug2008, Vol. 28 Issue 6, p769-787, 19p
请各位高手多帮忙,谢谢!
[此贴子已经被作者于2009-5-17 8:31:26编辑过]


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