【独家发布】【kindle】Business Project Management and Marketing

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图书名称：Business Project Management and Marketing
作者：Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
出版社：Springer International Publishing
页数：403
出版时间：2016                     
语言：English
格式：mobi
内容简介：
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

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Business Project Management and Marketing.mobi (8.78 MB)

2016-8-14 17:28:43 上传

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关键词：Management Managemen Marketing Business Project action

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Thanks so much!

hahahah

thanks

作为一个pmp，看到project就很敏感

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