原版pdf Business Marketing Management B2B 11e

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Business Marketing Management B2B 11e   by Michael D. Hutt  (Author), Thomas W. Speh (Author)

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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

• https://www.amazon.com/Business-Marketing-Management-Michael-Hutt/dp/1133189563/ref=sr_1_1?ie=UTF8&qid=1499678253&sr=8-1&keywords=Business+Marketing+Management+B2B
  

Business Marketing Management B2B 11e.pdf (6.7 MB, 需要: 10 个论坛币)

2017-7-10 17:19:56 上传

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关键词：Management Managemen Marketing Business Manage

不好意思，我自己点击错了，不是悬赏，只是分享一本书。

谢谢，这本书是说电商的吧？

君影草02 发表于 2017-7-10 23:09
谢谢，这本书是说电商的吧？

我的理解是 企业之间的商务活动。

感谢版主，刚下载了慢慢看。

看着十分不错，下载学习一下！