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雷达卡
Size: 421 MB | Duration: 1h 20m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…
What are customers buying? (demand theory)
What should we produce? (production theory)
Which costs do I need to worry about now? (cost theory)
What market am I in? (competition theory)
What should we charge for it? (pricing theory)
To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
Topics include:
• Using economics to solve business problems
• Understanding price elasticity
• Demand curve shifts
• Economics of scale vs. scope
• Break-even and what-if analysis
• Profit maximization
• Economics in action
视频内容：
001 Welcome.mp4
002 What you should know before watching this course.mp4
003 What is managerial economics_.mp4
004 Use economics to solve business problems.mp4
005 Demand curve.mp4
006 Price elasticity.mp4
007 Real world elasticities.mp4
008 Paradox of positive elasticity.mp4
009 Shift of the demand curve.mp4
010 Economic profit versus accounting profit.mp4
011 Economies of scale.mp4
012 Economies of scale versus scope.mp4
013 The law of diminishing returns.mp4
014 Break-even analysis.mp4
015 What-if analysis for constant profit.mp4
016 Profit maximization.mp4
017 Price discrimination.mp4
018 Google's money making machine.mp4
019 Game theory.mp4
020 Economic fallacies.mp4
021 Summary.mp4
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Managerial Economics.part1.rar
(90 MB, 需要: 4 个论坛币)
Managerial Economics.part2.rar
(90 MB, 需要: 4 个论坛币)
Managerial Economics.part3.rar
(90 MB, 需要: 4 个论坛币)
Managerial Economics.part4.rar
(90 MB, 需要: 4 个论坛币)
Managerial Economics.part5.rar
(57.23 MB, 需要: 4 个论坛币)
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