【21世纪的理论与实践】Electronic Marketing: Theory and Practice for 21c.

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Electronic Marketing: Theory and Practice for the Twenty-First Century

by John O'Connor  (Author), Eamonn Galvin (Author), Martin Evans (Author)



Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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2016-10-21 04:28:22 上传

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关键词：electronic Marketing Practice Electron practic understand marketing industry includes overview

Electronic Marketing_Theory and Practice for the Twenty-First Century_John O'Connor 2016

thanks a lot

感谢楼主，2016年版很重要，这类书籍一定要看最新的

Thank you very much

Thanks !

thanks for sharing

interesting book btw

thanks