[其他] Strategy: A View From The Top [推广有奖]

5关注
29粉丝

已卖：3608份资源

教授

48%

还不是VIP/贵宾

威望: 0 级
论坛币: 60683 个
通用积分: 29.1630
学术水平: 25 点
热心指数: 57 点
信用等级: 17 点
经验: 10241 点
帖子: 1125
精华: 0
在线时间: 532 小时
注册时间: 2015-7-1
最后登录: 2023-3-13

楼主

cheeko

发表于 2016-10-24 03:02:04 |AI写论文

100论坛币

Strategy: A View From The Top (4th Edition) 4th Edition
by Cornelis A. De Kluyver (Author), John A. Pearce (Author)

Table of Contents
Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio