发帖
雷达卡
by Neil Harris (Author)
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
Table of Contents
Copyright, List of abbreviations, Acknowledgements, Introduction
Chapter 1 - What is business economics? An overview, Pages 1-43
Chapter 2 - How businesses produce, Pages 44-72
Chapter 3 - Producing for profit, Pages 73-105
Chapter 4 - Marketing the product, Pages 106-139
Chapter 5 - Market forces, Pages 140-168
Chapter 6 - Markets in the real world, Pages 169-203
Chapter 7 - Competition and competitive strategy, Pages 204-234
Chapter 8 - Regulating market power, Pages 235-262
Chapter 9 - The macroeconomy and its impact on business: I, Pages 263-300
Chapter 10 - The macroeconomy and its impact on business: II, Pages 301-334
Chapter 11 - International trade and finance, Pages 335-369
Index, Pages 371-373
本帖隐藏的内容
Business Economics.pdf
(1.94 MB, 需要: 15 个论坛币)
京公网安备 11010802022788号
