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英文文献：Evaluating The Potential For Local Food Products In Hispanic Markets-评估当地食品在西班牙市场的潜力
英文文献作者：Martinez, Samuel Cardona,Patterson, Paul M.
英文文献摘要：
Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent Mexico Selected Quality brand in differentiating and promoting food products in Hispanic markets. It was found that Hispanic consumers tend to view these food product brands as nearly identical in perceived quality. Furthermore, they are willing to pay nearly equal premiums for products branded as such. These consumers saw no value in country of origin information alone.
对州和原籍品牌推广计划的有效性的评价仍然相对不足，而且一般没有关注特定的目标人群，包括增长最快的拉美裔消费者群体。本研究评估亚利桑那成长品牌和新生墨西哥精选优质品牌在区分和促进西班牙市场的食品产品的有效性。研究发现，西班牙裔消费者倾向于认为这些食品品牌在感知质量上几乎是相同的。此外，他们愿意为此类品牌的产品支付几乎同等的溢价。这些消费者认为仅凭原产国信息没有任何价值。
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