【独家发布】International Business 7e_Alan M. Rugman

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Title: International Business
Author: Alan M. Rugman, Rajneesh Narula, Simon Collinson
Length: 792 pages
Edition: 7
Language: English
Publisher: PEARSON
Publication Date: 2016-12-13
ISBN-10: 1292064390
ISBN-13: 9781292064390



Book Description


This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

Table of Contents

Part One The World of International Business
Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation, and Competitiveness

Part Two The Environment of International Business
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions

Part Three International Business Strategies
Chapter 8 Multinational Strategy
Chapter 9 Organizing Strategy
Chapter 10 Corporate Strategy and National Competitiveness
Chapter 11 Multinational Enterprises as Responsible Stakeholders

Part Four Functional Area Strategies
Chapter 12 Production Strategy
Chapter 13 Marketing Strategy
Chapter 14 Human Resource Management Strategy
Chapter 15 Political Risk and Negotiation Strategy
Chapter 16 International Financial Management

Part Five Regional Strategies
Chapter 17 European Union
Chapter 18 Japan
Chapter 19 North America
Chapter 20 Emerging Economies
Chapter 21 China

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