B1、B2、B12、B13、B14为问卷中的5个题项,其中,B1、B2用来测量顾客期望这一潜在变量,B12、B13、B14用来测量顾客满意度这一潜在变量,现在需要知道顾客期望和顾客满意度之间的相关性如何,进行了以下的典型相关性分析,怎么解释以下的分析结果呢?从哪里可以知道顾客期望和顾客满意度是正相关还是负相关?相关程度如何?
Run MATRIX procedure:
Correlations for Set-1
B1 B2
B1 1.0000 .6447
B2 .6447 1.0000
Correlations for Set-2
B12 B13 B14
B12 1.0000 .6595 .7250
B13 .6595 1.0000 .6718
B14 .7250 .6718 1.0000
Correlations Between Set-1 and Set-2
B12 B13 B14
B1 .7167 .5148 .6035
B2 .5778 .5721 .6591
Canonical Correlations
1 .765
2 .343
Test that remaining correlations are zero:
Wilk's Chi-SQ DF Sig.
1 .365 31.216 6.000 .000
2 .882 3.887 2.000 .143
Standardized Canonical Coefficients for Set-1
1 2
B1 -.642 -1.140
B2 -.458 1.225
Raw Canonical Coefficients for Set-1
1 2
B1 -.258 -.458
B2 -.253 .677
Standardized Canonical Coefficients for Set-2
1 2
B12 -.573 -1.431
B13 -.128 .630
B14 -.399 .963
Raw Canonical Coefficients for Set-2
1 2
B12 -.262 -.654
B13 -.064 .314
B14 -.227 .548
Canonical Loadings for Set-1
1 2
B1 -.937 -.350
B2 -.871 .491
Cross Loadings for Set-1
1 2
B1 -.717 -.120
B2 -.667 .168
Canonical Loadings for Set-2
1 2
B12 -.946 -.317
B13 -.774 .333
B14 -.900 .349
Cross Loadings for Set-2
1 2
B12 -.724 -.109
B13 -.592 .114
B14 -.689 .120
Redundancy Analysis:
Proportion of Variance of Set-1 Explained by Its Own Can. Var.
Prop Var
CV1-1 .818
CV1-2 .182
Proportion of Variance of Set-1 Explained by Opposite Can.Var.
Prop Var
CV2-1 .480
CV2-2 .021
Proportion of Variance of Set-2 Explained by Its Own Can. Var.
Prop Var
CV2-1 .768
CV2-2 .111
Proportion of Variance of Set-2 Explained by Opposite Can. Var.
Prop Var
CV1-1 .450
CV1-2 .013
------ END MATRIX -----


雷达卡


京公网安备 11010802022788号







