发帖
雷达卡
资料名称：Strategic Innovation： New Game Strategies for Competitive Advantage
作者：Allan Afuah
出版社：Routledge
出版日期：2009
格式：pdf
页数：503
复制性：可
目录：
Contents
List of Figures ix
List of Tables xi
List of Exhibits for Cases xiii
Preface xv
Acknowledgments xix
PART I
Introduction 1
1 Introduction and Overview 3
2 Assessing the Profitability Potential of a Strategy 35
3 The Long Tail and New Games 67
PART II
Strengths and Weaknesses 89
4 Creating and Appropriating Value Using New Game
Strategies 91
5 Resources and Capabilities in the Face of New Games 117
6 First-mover Advantages/Disadvantages and
Competitors’ Handicaps 145
7 Implementing New Game Strategies 178
PART III
Opportunities and Threats 197
8 Disruptive Technologies as New Games 199
9 Globalization and New Games 223
10 New Game Environments and the Role of Governments 252
11 Coopetition and Game Theory 275
PART IV
Applications 301
12 Entering a New Business Using New Games 303
13 Strategy Frameworks and Measures 323
PART V
Cases 371
Case 1 The New World Invades France’s Terroir 373
Case 2 Sephora Takes on America 377
Case 3 Netflix: Responding to Blockbuster, Again 383
Case 4 Threadless in Chicago 391
Case 5 Pixar Changes the Rules of the Game 393
Case 6 Lipitor: The World’s Best-selling Drug (2008) 401
Case 7 New Belgium: Brewing a New Game 405
Case 8 Botox: How Long Would the Smile Last? 411
Case 9 IKEA Lands in the New World 417
Case 10 Esperion: Drano for Your Arteries? 422
Case 11 Xbox 360: Will the Second Time be Better? 434
Case 12 Nintendo Wii: A Game-changing Move 442
Notes 447
Author Index 469
Subject Index 473
京公网安备 11010802022788号
