资料名称:Strategic Innovation: New Game Strategies for Competitive Advantage
作者:Allan Afuah
出版社:Routledge
出版日期:2009
格式:pdf
页数:503
复制性:可
目录:
Contents
List of Figures ix
List of Tables xi
List of Exhibits for Cases xiii
Preface xv
Acknowledgments xix
PART I
Introduction 1
1 Introduction and Overview 3
2 Assessing the Profitability Potential of a Strategy 35
3 The Long Tail and New Games 67
PART II
Strengths and Weaknesses 89
4 Creating and Appropriating Value Using New Game
Strategies 91
5 Resources and Capabilities in the Face of New Games 117
6 First-mover Advantages/Disadvantages and
Competitors’ Handicaps 145
7 Implementing New Game Strategies 178
PART III
Opportunities and Threats 197
8 Disruptive Technologies as New Games 199
9 Globalization and New Games 223
10 New Game Environments and the Role of Governments 252
11 Coopetition and Game Theory 275
PART IV
Applications 301
12 Entering a New Business Using New Games 303
13 Strategy Frameworks and Measures 323
PART V
Cases 371
Case 1 The New World Invades France’s Terroir 373
Case 2 Sephora Takes on America 377
Case 3 Netflix: Responding to Blockbuster, Again 383
Case 4 Threadless in Chicago 391
Case 5 Pixar Changes the Rules of the Game 393
Case 6 Lipitor: The World’s Best-selling Drug (2008) 401
Case 7 New Belgium: Brewing a New Game 405
Case 8 Botox: How Long Would the Smile Last? 411
Case 9 IKEA Lands in the New World 417
Case 10 Esperion: Drano for Your Arteries? 422
Case 11 Xbox 360: Will the Second Time be Better? 434
Case 12 Nintendo Wii: A Game-changing Move 442
Notes 447
Author Index 469
Subject Index 473