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雷达卡
A Survey on Italian SMEs
Authors: Laura Gavinelli
This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.
Table of contents
Front Matter
Pages i-xxviii
Firms’ Strategies and Competitiveness: An Overview
Pages 1-48
The Sources of Competitive Advantage
Pages 49-81
The Competitiveness of Italian Small- and Medium-Sized Enterprises (SMEs)
Pages 83-168
A Survey on Monza and Brianza SMEs, Italy
Pages 169-211
Boosting Italian SMEs’ Development: First Considerations
Pages 213-232
Erratum: Business Strategies and Competitiveness in Times of Crisis
Pages E1-E3
Back Matter
Pages 233-290
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