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􀂃 Consumer acceptance of new energy vehicles is major challenge
– While the infrastructure investments already described will help tip the scales in favor of new energy vehicles,
consumers must also be convinced that the price and performance of the new energy vehicle can in fact
meet their expectations.
– As a national priority, we can expect the China government to help by offering incentives for the retail
consumer to purchase new energy vehicles.
– Chinese consumers have less experience with gasoline-powered cars, and are already accustomed to short
distance, low-speed commuting – conditions very favorable for electric cars.
􀂃 The China government’s willingness to invest in the infrastructure to support alternative propulsion
technology will ultimately help drive demand side market acceptance
– This is where China has the opportunity to take the lead, and that will drive supply side investment in new
technology
– For the development of NEVs, the infrastructure must come first - and this will drive supply-side innovation
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