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【资料名称】：Managerial Economics 11th
【资料作者】：Mark Hirschey
【出版社】：South-Western College Pub; 11th edition (May 16, 2005)
【简介及目录】：
Editorial Reviews
Review
Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don’t know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL.
Product Description
The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.
Contents
Part One: Overview of Managerial Economics
Part Two: Demand Analsysis and Estimation
Part Three: Production and Competitive Markets
Part Four: Imperfect Competition
Part Five: Long-term Investment Decisions
Appendices
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