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雷达卡
管理经济学经典
书名: Managerial Economics: Foundations of Business Analysis and Strategy
版本: 10th
作者: Christopher Thomas and S. Charles Maurice
出版社: Mc-Graw Hill
参考网址: https://www.amazon.com/Manageria ... d=1399211283&sr=1-4
这本书是我觉得写得最清楚的管理经济学教科书，包含定价决策、数量分析都解释得非常完整，且图与推导都有，推荐给大家！
简介:
The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
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