[数据挖掘书籍] Data Mining Mobile Devices [推广有奖]

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firebig 发表于 2017-8-24 08:36:42 |AI写论文

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Preface.............................................................................................................xi
1 Mobile Sites.............................................................................................1
1.1 Why Mobile Sites?..............................................................................1
1.2 Developing a Mobile Site....................................................................2
1.3 Mobile Biz..........................................................................................5
1.4 Put Your Brand in Their Pocket..........................................................7
1.5 Mobile Search Engine Optimization (SEO).......................................9
1.6 Mobile Site Requirements.................................................................10
1.7 A Mobile Site Checklist....................................................................15
1.8 Constructing a Mobile Site...............................................................18
1.9 When to Build a Mobile Site............................................................25
1.10 The Mobile Site Experience..............................................................27
1.11 Getting Mobile Googled..................................................................29
1.12 Mobile Is about Now!.......................................................................31
1.13 Mobile Payments..............................................................................32
1.14 Adobe Shadow™ Mobile Site Tester..................................................33
1.15 Mobile Cookies...............................................................................34
1.16 The ConnectMe QR™ Network........................................................36
1.17 Mobile Ad Networks........................................................................38
1.18 Mobile Site Developers....................................................................40
1.19 Mobile Site Development Case Studies............................................44
1.19.1 OneIMS.............................................................................44
1.19.2 YoMobi...............................................................................44
1.19.3 MobiTily.com......................................................................45
1.20 Tracking via Unique Device ID........................................................45
1.21 Mobile Site versus Apps....................................................................47
1.22 Social Mobile Site.............................................................................49
1.23 Web and Wireless Sites.....................................................................50
1.24 Building a Mobile Site with HTML5...............................................54
1.25 The Importance of Mobile Site Speed...............................................56
viii ◾ Contents
1.26 Mobile Site Marketing Challenges....................................................57
1.27 Construction of Mobile Sites Are a Top Priority...............................57
1.28 Mobile Site Metrics..........................................................................58
2 Mobile Apps..........................................................................................61
2.1 Why Apps?.......................................................................................61
2.2 Google Mobile AdWords App..........................................................62
2.3 HTML5..........................................................................................64
2.4 In Your Face.....................................................................................67
2.5 Brand Apps.......................................................................................68
2.6 Apps Metrics and Trends..................................................................69
2.7 App Exchanges.................................................................................70
2.8 App Developer Alliance....................................................................71
2.9 Entertainment Apps.........................................................................72
2.10 News Apps.......................................................................................73
2.11 An App To-Do List..........................................................................76
2.12 “Picture-This” Apps..........................................................................78
2.13 Gov Apps..........................................................................................82
2.14 A Stealth App...................................................................................82
2.15 Apps Overtake PCs..........................................................................83
2.16 Health Apps....................................................................................84
2.17 Building a Popular App....................................................................85
2.18 An App Ad Reporter........................................................................87
2.19 Biz Apps...........................................................................................88
2.20 A Video App.....................................................................................91
2.21 The Twitter Apps..............................................................................92
2.22 App Usage Patterns...........................................................................93
2.23 The Whispering Apps.......................................................................94
2.24 Hyper Targeting Apps......................................................................96
2.25 Crashing Apps..................................................................................97
2.26 Mapping Apps..................................................................................98
2.27 The American App Economy............................................................99
2.28 Googling Apps...............................................................................101
2.29 Apps Options.................................................................................102
2.30 App Security...................................................................................104
2.31 Local Company Apps.....................................................................107
2.32 The $ Apps.....................................................................................110
2.33 Ambient Social Network Apps.......................................................112
2.33 App Developers..............................................................................114
2.34 App Demographics.........................................................................115
2.35 App Triangulating Services............................................................116
2.36 App Ad Agencies............................................................................117
2.37 App Analytics.................................................................................118
Contents ◾ ix
2.38 Ads as Apps....................................................................................120
2.39 The Future of Apps.........................................................................120
3 Mobile Data.........................................................................................123
3.1 How It Works.................................................................................123
3.2 Machine-to-Machine (M2M) Telemetry........................................128
3.3 Mobile Data Metrics......................................................................131
3.4 Mixing Personal and Business Mobile Data....................................134
3.5 GPS and Wi-Fi Triangulation........................................................136
3.6 Backing Up Mobile Data................................................................141
3.7 Real-Time Demographics...............................................................142
3.8 Hyperbolic Positioning...................................................................143
3.9 Privacy Concern of Mobile Data....................................................145
3.10 Deep Packet Inspection (DPI)........................................................147
3.11 Mobile Marketing Data..................................................................148
3.12 Mobile Data Aggregation Networks...............................................149
3.13 Mobile Video Data.........................................................................151
3.14 iPhone and Android ID Numbers..................................................152
3.15 Blocking Browsers..........................................................................155
3.16 Mobile Voice Recognition Data......................................................156
3.17 Mobile Data Assurance Service......................................................160
3.18 Mobile Facial Recognition..............................................................160
3.19 Mobile Wallet Data........................................................................162
3.20 Mobile Digital Fingerprinting Data................................................163
3.21 Capturing Mobile Data..................................................................167
3.22 Mobile Haptics Data......................................................................168
3.23 Mobile Mad Men...........................................................................170
3.24 Mobile Data Privacy Policies..........................................................172
3.25 Mobile Big Data.............................................................................174
3.26 Mobile Data Triangulation Techniques..........................................175
3.27 Mobile Data over Mobile Revenue.................................................177
3.28 Triangulation Targeting via Mobile Data.......................................178
3.29 The Mobile Data Challenge............................................................179
3.30 Triangulating Exchanges of Mobile Data.......................................180
3.31 The Future of Mobile Data.............................................................183
4 Mobile Mobs........................................................................................185
4.1 The Mobs.......................................................................................185
4.2 Deal Mobs......................................................................................186
4.3 Mobile Analytics: What, Where, How, and Why...........................192
4.4 The Social Mobile Mobs.................................................................197
4.5 The Apple Mobile Mob..................................................................200
4.6 The Facebook Mobile Mob.............................................................209
x ◾ Contents
4.7 The Google Mobile Mob................................................................216
4.8 The Twitter Mobile Mob................................................................224
4.9 The Amazon Mobile Mob..............................................................230
4.10 The Mobile Fab Four......................................................................235
5 Mobile Analytics.................................................................................241
5.1 Mining Mobiles..............................................................................241
5.2 Mining Mobile Sites.......................................................................243
5.3 The Metrics of Mobile Analytics.....................................................245
5.4 Google Mobile Analytics...............................................................246
5.5 An Artificial Intelligence (AI) App.................................................248
5.6 Clustering Mobiles.........................................................................249
5.7 Mining Mobile Mail.......................................................................252
5.8 Text Mining Mobiles......................................................................252
5.9 Classifying Mobiles........................................................................256
5.10 Streaming Analytics.......................................................................262
5.11 Mining Mobile Mobs.....................................................................263
5.12 Mining Social Mobiles...................................................................265
5.13 An Artificial Intelligence (AI) Mobile.............................................267
5.14 Business-to-Business (B2B) Marketing Analytics..........................268
5.15 Mapping Mobiles...........................................................................269
5.16 Text Analytics................................................................................279
5.17 Behavioral Analytics.......................................................................283
5.18 Streaming Analytics......................................................................286
5.19 Mobile Site Analytics......................................................................293
5.20 Social Mobile Consultancies...........................................................295
5.21 Mobile Analytics............................................................................297