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mashuang3a 发表于 2017-10-29 10:00:30 |AI写论文

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A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation

V. Kumar

journal of marketing

http://journals.ama.org/doi/10.1509/jm.17.0208

Article Citation:
V. Kumar A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing In-Press.
https://doi.org/10.1509/jm.17.0208

Article
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation

V. Kumar